Lesson Objective

By the end of this lesson you will understand how Facebook and Google Analytics work together to help you understand what visitors do after they leave Facebook and arrive on your website.

Why Use Google Analytics?

Facebook tells you how many people clicked your post. Google Analytics tells you what they actually did after arriving at your website.

• How many visitors arrived?
• Which Facebook post sent them?
• How long they stayed?
• Which pages they visited?
• Which buttons they clicked?
• Whether they returned later?
• Which country they came from?
• Which device they used?

Typical Visitor Journey

1. You publish a Facebook post.
2. A visitor clicks your website link.
3. The website opens.
4. Google Analytics records the visit.
5. The visitor reads your page.
6. The visitor clicks another page.
7. The visitor downloads a guide.
8. The visitor contacts you.

What Can Google Analytics Tell You?

• Number of visitors.
• Page views.
• Popular pages.
• Visitor locations.
• Traffic sources.
• Facebook referrals.
• Search engine visitors.
• Average engagement time.
• Returning visitors.
• Conversions.

Traffic Sources

Google Analytics separates visitors by where they came from.

• Facebook
• Google Search
• Instagram
• YouTube
• Direct visitors
• Email links
• Other websites

Key Reports to Check

• Realtime visitors.
• Traffic acquisition.
• Pages and Screens.
• User engagement.
• Events.
• Conversions.
• Geographic locations.
• Devices.

Facebook Posts Worth Measuring

• Academy launches.
• Photography posts.
• Booklet promotions.
• YouTube announcements.
• Website updates.
• Free downloads.
• Tutorials.
• Facebook advertisements.

Using Site Kit

Google Site Kit displays Analytics directly inside WordPress. It lets you see:

• Total visitors.
• Top pages.
• Traffic sources.
• Search Console data.
• Page speed.
• AdSense earnings (if enabled).

Weekly Review Routine

1. Open Facebook Insights.
2. Find your best post.
3. Open Google Site Kit.
4. Check website visitors.
5. Compare traffic.
6. Identify successful posts.
7. Improve weaker posts.
8. Plan next week’s content.

Performance Example

Best Practice

• Review Facebook every week.
• Review Google Analytics every week.
• Compare both together.
• Write down your best performing posts.
• Repeat successful ideas.
• Improve poor performers.

Common Beginner Mistakes

• Looking only at Likes.
• Ignoring website traffic.
• Not installing Google Analytics.
• Never reviewing Site Kit.
• Posting without measuring results.
• Changing strategy too often.

Practical Exercise

• Publish one Facebook post.
• Link to your website.
• Wait 24 hours.
• Check Facebook Insights.
• Open Google Analytics.
• Compare both reports.
• Record your findings.

Lesson Summary

Facebook and Google Analytics are designed to work together. Facebook measures activity on Facebook. Google Analytics measures activity on your website. Together they provide one of the most powerful marketing tools available.