facebook-glossary
📖 Facebook Glossary
Lesson 47 provides an A–Z glossary of common Facebook terms used throughout the ITIAN Facebook Academy.
Lesson Objective
This glossary explains Facebook terminology in simple language so students can quickly understand technical words encountered while creating and managing a Facebook Page.
Bookmark this page. Whenever you encounter an unfamiliar Facebook term, return here for a quick explanation.
Facebook Glossary A–Z
Your personal Facebook login used to access Facebook and manage Pages.
A person with permission to manage a Facebook Page or Business Portfolio.
Facebook’s professional advertising platform used to create and manage advertising campaigns.
The system Facebook uses to decide which posts appear in people’s news feeds.
The people you want your Facebook content or advertisements to reach.
A simple way to pay Facebook to show an existing post to more people.
Meta’s management dashboard for Facebook and Instagram Pages.
A button or instruction encouraging visitors to take action such as Visit Website or Contact Us.
A reply written beneath a Facebook post.
A schedule showing when posts will be published.
The large banner image displayed at the top of your Facebook Page.
Likes, comments, shares, saves and other interactions with your content.
Statistics showing how your Page and posts are performing.
A person who chooses to receive updates from your Page.
A community where members discuss common interests.
A keyword beginning with # that helps categorise content.
The total number of times content is displayed on screens.
Performance statistics showing how people interact with your Page.
A visitor clicking a website link from a Facebook post.
Facebook’s buying and selling platform.
Facebook’s private messaging service.
The parent company that owns Facebook, Instagram, Messenger and WhatsApp.
The number of people who see your content without paid advertising.
A public profile representing a business, organisation, creator or community.
The permissions given to people who help manage a Facebook Page.
A scam designed to steal passwords or account information.
Any text, image, video or link published on Facebook.
A Facebook dashboard providing Page management tools and statistics.
The small identifying image displayed beside your Page name.
The number of individual people who saw your content.
A short vertical video designed for quick viewing and discovery.
When someone republishes your content to their own audience.
Temporary content that normally disappears after 24 hours.
The specific group of people most likely to benefit from your content.
An extra layer of account security requiring a second verification step.
A recorded view of your Facebook video.
A visitor clicking from Facebook to your website.
Lesson Summary
Understanding Facebook terminology makes it much easier to follow tutorials, use Meta Business Suite, interpret analytics, and manage your Page confidently.
☑ I understand common Facebook terminology.
☑ I know the meaning of Facebook Insights.
☑ I know the difference between Reach and Engagement.
☑ I understand Ads Manager and Business Suite.
☑ I understand Facebook security terms.
☑ I can use this glossary as a reference guide.