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facebook-image-size-guide

🖼 Facebook Image Size Guide

A practical image size guide for Facebook Pages, posts, covers, profile pictures, Stories, Reels, ads, Marketplace listings, and website launch graphics.

Guide Objective

This guide helps you create Facebook images that look clean, professional, and readable on phones, tablets, and desktop screens.

ITIAN Tip:
Most people view Facebook on a phone. Always check your image on mobile before publishing.

Recommended Facebook Image Sizes

Facebook Use Recommended Size Best Format
Facebook Page Cover Photo 1640 × 624 px Wide banner
Facebook Profile Picture 1080 × 1080 px Square
Standard Photo Post 1200 × 1200 px Square
Landscape Post 1200 × 630 px Wide image
Portrait Post 1080 × 1350 px Vertical image
Facebook Story 1080 × 1920 px Vertical
Facebook Reel Cover 1080 × 1920 px Vertical
Facebook Ad Image 1200 × 1200 px Square
Website Link Preview 1200 × 630 px Wide preview
Marketplace Listing 1200 × 1200 px Square product photo
Important:
Facebook may crop images differently depending on device, layout, and placement. Keep important text and faces away from the edges.

Best Size for Most Facebook Posts

For everyday Facebook posts, use:

1200 × 1200 px square

This size works well for Page posts, booklet promotions, photography previews, website launch graphics, and simple advertising posts.

Best Size for Stories and Reels

For Facebook Stories and Reels, use:

1080 × 1920 px vertical

This fills the phone screen and is best for quick updates, launch reminders, behind-the-scenes posts, short videos, and vertical graphics.

Best Size for Website Link Previews

For links shared from your website, use:

1200 × 630 px

This is a good wide format for website preview images, article images, tutorial pages, and academy pages.

Facebook Cover Photo Tips

  • Use a wide image.
  • Keep text large and simple.
  • Do not place important text near the edges.
  • Check how it looks on mobile.
  • Use branding, logo, website name, and short tagline.
  • Avoid clutter.

Profile Picture Tips

  • Use a square image.
  • Make the icon clear even when small.
  • Use your logo, brand icon, or simple portrait.
  • Avoid tiny text.
  • Keep the subject centred.

Booklet Promotion Image Tips

  • Show the front cover clearly.
  • Use a square 1200 × 1200 px graphic.
  • Add price only if it is current.
  • Keep text short.
  • Include “Message for details” or website link.
  • Use clean background and strong contrast.

Photography Post Tips

  • Use high-quality images.
  • Avoid over-compressing photos.
  • Use landscape format for wide scenery.
  • Use square format for stronger feed presence.
  • Keep watermarks subtle.
  • Do not cover the main subject with text.

Advertising Image Tips

  • Use one clear message.
  • Make text readable on mobile.
  • Use strong contrast.
  • Show the product, website, or benefit clearly.
  • Avoid too much text.
  • Test the image before spending money.
Best Beginner Workflow:
Create three master Canva sizes: 1200 × 1200, 1200 × 630, and 1080 × 1920. These will cover most Facebook needs.

Common Beginner Mistakes

  • Using images that are too small.
  • Putting important text at the edge.
  • Using tiny text that cannot be read on phones.
  • Uploading blurry screenshots.
  • Using landscape images for Stories.
  • Forgetting to check mobile cropping.
  • Using too many words on an image.

Practical Exercise

Create three Facebook graphics:

  • One 1200 × 1200 square post.
  • One 1200 × 630 website link image.
  • One 1080 × 1920 Story or Reel graphic.

Upload them privately or preview them first, then check how they display on your phone.

Lesson Summary

Correct image sizes help your Facebook content look professional. Use square images for most posts, vertical images for Stories and Reels, wide images for website previews, and carefully designed banners for cover photos.

End-of-Guide Checklist:
☐ I know the best size for standard posts.
☐ I know the best size for Stories and Reels.
☐ I know the best size for website previews.
☐ I understand mobile cropping.
☐ I can create Facebook images in Canva.
☐ I will test images on mobile before publishing.