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Website Analytics Academy
ITIAN Knowledge Hub — Google Analytics, Search Console & Website Reports
Website Analytics Academy
Learn how to understand your website traffic using Google Analytics, Google Search Console, Site Kit, traffic reports, visitor behaviour, search performance and practical improvement steps.
Start Analytics Introduction Open Analytics ResourcesAnalytics Learning Modules
Work through these lessons to understand where visitors come from, what they do on your site and how your website can be improved.
📊 Analytics Introduction
Understand what website analytics are and why they matter for your website.
Open Lesson🔍 Google Analytics Setup
Set up Google Analytics and understand how tracking works on your website.
Open Lesson📈 Google Analytics Reports
Learn the main reports and what they tell you about visitors and activity.
Open Lesson⏱️ Real-Time Reports
See what is happening on your website right now and how visitors are arriving.
Open Lesson👥 Audience Reports
Understand visitors, devices, locations, returning users and audience behaviour.
Open Lesson🚦 Traffic Sources
Find out whether visitors come from search, Facebook, direct links or referrals.
Open Lesson📌 Engagement Reports
Understand page views, time on site, popular pages and visitor engagement.
Open Lesson🎯 Goals & Events
Track important actions such as button clicks, downloads, contact visits and sign-ups.
Open Lesson🏷️ UTM Tracking
Use campaign links to measure Facebook posts, ads, emails and promotions.
Open LessonSearch Console, Site Kit & Website Improvement
These lessons help you understand search performance, indexing, visibility and practical improvement.
🔎 Google Search Console
Learn how Search Console helps monitor search results, indexing and website visibility.
Open Lesson🧩 Google Site Kit
Connect Google tools inside WordPress and view basic reports from your dashboard.
Open Lesson📄 Indexing & Coverage
Check whether Google can find, crawl and index your website pages correctly.
Open Lesson📣 Facebook Traffic
Understand visits from Facebook posts, ads, reels, pages and local promotion.
Open Lesson⚡ Website Performance
Check speed, mobile usability, user experience and page performance basics.
Open Lesson🧰 Analytics Troubleshooting
Fix common analytics problems including missing data, wrong tracking and connection issues.
Open Lesson📋 Monthly Report
Create a simple monthly website report showing traffic, popular pages and next actions.
Open Lesson🚀 Website Improvement Plan
Turn analytics information into practical improvements for pages, links and content.
Open LessonWebsite Analytics Academy Tools
Open analytics resources, downloads, practical project, quiz, certificate and the main student dashboard.
Analytics Resources Analytics Downloads Practical Project Quiz Certificate Student Dashboard