smallbusiness-glossary
Small Business Glossary
Understand the common business, marketing, finance and technology terms used throughout the ITIAN Small Business Academy.
A – C
Advertising
Promoting products or services to potential customers through paid channels.
Brand
The identity, reputation and personality of your business.
Branding
The process of creating a consistent image for your business using colours, logos, fonts and messaging.
Cash Flow
The movement of money into and out of your business.
CRM
Customer Relationship Management software used to manage customers and sales.
Copyright
Legal protection for original creative work including photographs, videos, writing and artwork.
D – G
Digital Marketing
Promoting a business using online tools such as websites, social media and email.
Domain Name
Your website address on the Internet.
Email Marketing
Sending newsletters and promotional emails to customers.
GST
Goods and Services Tax collected by registered businesses in New Zealand.
Google Business Profile
A free Google listing that helps customers find your business.
H – M
Hosting
The service that stores your website files and makes them available online.
Invoice
A document requesting payment for products or services supplied.
Keyword
A word or phrase people search for on Google.
Marketing
Activities used to attract and retain customers.
Mission Statement
A short description explaining why your business exists.
N – S
Niche
A specialised area of business that focuses on a specific group of customers.
Profit Margin
The percentage of profit remaining after costs have been deducted.
SEO
Search Engine Optimisation — improving your website so it ranks higher on Google.
SWOT Analysis
A planning tool identifying Strengths, Weaknesses, Opportunities and Threats.
Social Media
Platforms such as Facebook, Instagram, LinkedIn and YouTube used to promote businesses.
T – Z
Target Audience
The people most likely to buy your products or services.
Trademark
A registered symbol, word or logo identifying your business.
Website
Your online business presence where customers learn about your products or services.
WordPress
The world’s most popular website content management system.
Workflow
A step-by-step process for completing a task efficiently.
ITIAN Terms
ITIAN Knowledge Hub
A practical online learning platform providing professional training across business, technology, photography, websites, AI, cyber security and digital marketing.
Academy
A complete learning pathway made up of structured lessons, resources, downloads, practical projects, quizzes and certificates.
Learning Path
The recommended order in which lessons should be completed.