googlebusiness-bookings

Google Business Bookings | ITIAN Small Business

Google Business Profile Guide

Google Business Bookings

Make it easier for customers to book an appointment, service or reservation directly from your Google Business Profile.

Two Ways to Accept Bookings

Choose the method that fits your booking system and the options available for your business category and country.

Add Your Own Booking Link

Use the web address from your current booking page. Customers select the link on your profile and complete their booking on your website or booking service.

Use a Booking Provider

Connect a supported provider through Google. Depending on the provider and business type, customers may be able to book through Google Search or Maps.

Add a Booking Option

Google changes some labels over time, but the booking controls are normally available while managing your profile in Google Search or Maps.

Open your Business Profile. Sign in to the Google account that manages the business, then find your business on Google Search or Maps.

Select Bookings. If this option is available, open it to view your current booking links and supported providers.

Choose your method. Select a supported provider, or choose the option to add your own booking link.

Enter and check the details. Paste the complete booking address, including https://, and make sure it opens the correct booking page.

Save the change. Allow time for the new option to appear publicly, then test it from Google Search and Google Maps.

Important: A provider may charge fees for its booking service. Check the provider’s pricing, cancellation terms and customer-data settings before connecting it.

Booking Page Checklist

Before adding your link, make sure the customer journey is clear and works well on a phone.

The booking page uses a secure HTTPS address.

The business name and contact details are correct.

Services, durations and prices are easy to understand.

Available dates and times are current.

The page works properly on a mobile phone.

Confirmation and reminder messages are enabled.

Cancellation and rescheduling rules are visible.

A test booking reaches the correct calendar or inbox.

Common Problems

The Bookings option is missing

Booking features depend on the business category, location and provider availability. Confirm that the profile is verified, the primary category is accurate and you are signed in with an account that manages the profile.

The booking link does not appear immediately

Profile changes may take time to publish. Check that the address is complete and valid, wait for Google to process the edit, and test the public profile again later.

The link opens the wrong page

Edit the booking option and replace it with the direct address for your booking page. Avoid linking to a general home page if customers still need to search for the booking form.

An unwanted provider appears on the profile

Third-party integrations are generally managed by the provider. Use the removal instructions shown in the Bookings area and contact the provider if necessary.

Official help: Read Google’s current instructions for setting up bookings through a provider.