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Google Business Description | ITIAN Small Business

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Google Business Profile Guide

Google Business Description

Write a clear, useful description that tells potential customers what your business offers and why it is worth choosing.

Start writing

What Is the Business Description?

The description is an optional summary shown in the “From the business” section of your Google Business Profile.

Explain What You Offer

Describe your main products, services or areas of expertise in language that customers can understand quickly.

Show What Makes You Different

Mention useful points of difference, your experience, business history, service area or approach to customer service.

What to Include

Google allows up to 750 characters. Use the space to provide accurate, customer-focused information.

Your main products or services

Who your business helps

Your location or service area

What makes the business special

How long you have been operating

Relevant skills or experience

Your mission or approach

Helpful information customers should know

Write Your Description

Build a useful first draft in five simple steps.

Introduce the business. State the business name, location or service area, and the type of business you operate.

Describe the main offer. Explain the products or services that matter most to your customers.

Add your difference. Mention experience, specialist knowledge, personal service, quality, convenience or another genuine strength.

Keep it natural. Use short, clear sentences written for people rather than filling the description with repeated search terms.

Check and publish. Proofread the description, confirm it is within 750 characters, then add it to your Business Profile.

What to Avoid

Keep the description accurate, professional and focused on the business.

Website links, URLs or HTML code

Sales, discounts, prices or special promotions

Keyword repetition or unnatural wording

Claims that cannot be supported

Distracting symbols or excessive capital letters

Irrelevant or low-quality content

Description Template

Replace the bracketed prompts with accurate details about your business.

Copy and complete:

[Business name] is a [type of business] based in [location/service area]. We provide [main products or services] for [customers you help]. With [experience or history], we focus on [main strength or customer benefit]. Our approach is [service style or genuine point of difference].

Common Questions

How long can the description be?

Google currently limits the business description to 750 characters.

Can I include my website address?

No. Google says the description should not contain URLs or HTML code. Add your website in the dedicated website field instead.

Can I include prices or a special offer?

Avoid promotions, prices and sales information. Use Google Business Profile posts for timely offers when appropriate.

Where do I edit the description?

Sign in to the Google account that manages the profile, find the business on Google Search or Maps, choose Edit profile, and locate the business description field.

Official help: Read Google’s current Business Profile editing instructions and representation guidelines.