1. Understand the purpose of read advertising results.
Apply this outcome directly to your own Facebook use.
Facebook Advertising · Page 68 of 77Read Advertising Results
Interpret reach, impressions, clicks, messages, cost per result and sales in context.
Start this pageSaved course progress0 of 77 pages
What you will learn
2. Use the main controls for read advertising results confidently.
Apply this outcome directly to your own Facebook use.
3. Complete a practical beginner task.
Apply this outcome directly to your own Facebook use.
4. Apply privacy, security and good-practice checks.
Apply this outcome directly to your own Facebook use.
Step-by-step
Interpret reach, impressions, clicks, messages, cost per result and sales in context. Facebook menus may move over time, so focus on the purpose of each control as well as its current location.
Open Ads Manager and choose the correct date range.
Work slowly, read the screen and confirm the result before continuing.
Work slowly, read the screen and confirm the result before continuing.
Confirm whether you are viewing campaign, ad set or ad level.
Work slowly, read the screen and confirm the result before continuing.
Work slowly, read the screen and confirm the result before continuing.
Compare results with the chosen objective.
Work slowly, read the screen and confirm the result before continuing.
Work slowly, read the screen and confirm the result before continuing.
Record amount spent, results and cost per result.
Work slowly, read the screen and confirm the result before continuing.
Work slowly, read the screen and confirm the result before continuing.
Check quality signals such as messages, enquiries or purchases—not clicks alone.
Work slowly, read the screen and confirm the result before continuing.
Work slowly, read the screen and confirm the result before continuing.
Make one evidence-based change at a time.
Work slowly, read the screen and confirm the result before continuing.
Work slowly, read the screen and confirm the result before continuing.
Practical activity: Complete the steps on your own account or write a safe practice plan. Take a screenshot only when it does not reveal passwords, payment details or private customer information.
Good-practice checklist
I know why I am making this change.
I checked the audience or access setting.
I protected private or customer information.
I recorded the result and know how to reverse it.
Complete this page
In progress