Facebook Advertising · Page 64 of 77

Budget and Schedule

Set a sensible daily or lifetime budget and choose suitable dates.

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What you will learn

1. Understand the purpose of budget and schedule.

Apply this outcome directly to your own Facebook use.

2. Use the main controls for budget and schedule confidently.

Apply this outcome directly to your own Facebook use.

3. Complete a practical beginner task.

Apply this outcome directly to your own Facebook use.

4. Apply privacy, security and good-practice checks.

Apply this outcome directly to your own Facebook use.

Step-by-step

Set a sensible daily or lifetime budget and choose suitable dates. Facebook menus may move over time, so focus on the purpose of each control as well as its current location.

Decide the maximum amount you can afford to test without affecting household or business essentials.
Work slowly, read the screen and confirm the result before continuing.
Choose daily budget for ongoing delivery or lifetime budget for fixed dates.
Work slowly, read the screen and confirm the result before continuing.
Select start and end dates deliberately.
Work slowly, read the screen and confirm the result before continuing.
Check whether the budget is set at campaign or ad-set level.
Work slowly, read the screen and confirm the result before continuing.
After publishing, avoid increasing or cutting the budget repeatedly in the first hours.
Work slowly, read the screen and confirm the result before continuing.
Practical activity: Complete the steps on your own account or write a safe practice plan. Take a screenshot only when it does not reveal passwords, payment details or private customer information.

Good-practice checklist

I know why I am making this change.
I checked the audience or access setting.
I protected private or customer information.
I recorded the result and know how to reverse it.

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