Facebook Advertising · Page 66 of 77

Build a Facebook Ad Step by Step

Create a campaign carefully and review every level before publishing.

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What you will learn

1. Understand the purpose of build a facebook ad step by step.

Apply this outcome directly to your own Facebook use.

2. Use the main controls for build a facebook ad step by step confidently.

Apply this outcome directly to your own Facebook use.

3. Complete a practical beginner task.

Apply this outcome directly to your own Facebook use.

4. Apply privacy, security and good-practice checks.

Apply this outcome directly to your own Facebook use.

Step-by-step

Create a campaign carefully and review every level before publishing. Facebook menus may move over time, so focus on the purpose of each control as well as its current location.

Open Meta Ads Manager and select Create.
Work slowly, read the screen and confirm the result before continuing.
Choose the objective that matches the result you genuinely need.
Work slowly, read the screen and confirm the result before continuing.
Set the campaign name and review any special category requirements.
Work slowly, read the screen and confirm the result before continuing.
At ad set level, choose conversion location, audience, budget, schedule and placements.
Work slowly, read the screen and confirm the result before continuing.
At ad level, select the Page identity, creative, text, destination and call to action.
Work slowly, read the screen and confirm the result before continuing.
Preview every placement, check payment details and publish only after a final review.
Work slowly, read the screen and confirm the result before continuing.
Practical activity: Complete the steps on your own account or write a safe practice plan. Take a screenshot only when it does not reveal passwords, payment details or private customer information.

Good-practice checklist

I know why I am making this change.
I checked the audience or access setting.
I protected private or customer information.
I recorded the result and know how to reverse it.

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