1. Understand the purpose of choose the right ad objective.
Apply this outcome directly to your own Facebook use.
Facebook Advertising · Page 62 of 77Choose the Right Ad Objective
Match awareness, traffic, engagement, leads or sales objectives to a real business goal.
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What you will learn
2. Use the main controls for choose the right ad objective confidently.
Apply this outcome directly to your own Facebook use.
3. Complete a practical beginner task.
Apply this outcome directly to your own Facebook use.
4. Apply privacy, security and good-practice checks.
Apply this outcome directly to your own Facebook use.
Step-by-step
Match awareness, traffic, engagement, leads or sales objectives to a real business goal. Facebook menus may move over time, so focus on the purpose of each control as well as its current location.
Read the purpose of Choose the Right Ad Objective before changing any setting.
Work slowly, read the screen and confirm the result before continuing.
Work slowly, read the screen and confirm the result before continuing.
Open the relevant Facebook or Meta area and identify the main controls.
Work slowly, read the screen and confirm the result before continuing.
Work slowly, read the screen and confirm the result before continuing.
Make one small, deliberate change and check the result.
Work slowly, read the screen and confirm the result before continuing.
Work slowly, read the screen and confirm the result before continuing.
Review the audience, privacy, security or business impact.
Work slowly, read the screen and confirm the result before continuing.
Work slowly, read the screen and confirm the result before continuing.
Record what you changed so it can be reversed or repeated later.
Work slowly, read the screen and confirm the result before continuing.
Work slowly, read the screen and confirm the result before continuing.
Practical activity: Complete the steps on your own account or write a safe practice plan. Take a screenshot only when it does not reveal passwords, payment details or private customer information.
Good-practice checklist
I know why I am making this change.
I checked the audience or access setting.
I protected private or customer information.
I recorded the result and know how to reverse it.
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