Academy Essentials · Page 11 of 77

Facebook Glossary

Understand common Facebook, Page, group, post, Messenger and advertising terms.

Saved course progress0 of 77 pages

Key Facebook terms

A personal Facebook identity for an individual.

A public presence for a business, organisation, creator or public figure.

A community space organised around a purpose or shared interest.

The stream of posts and suggested content shown on Facebook.

The estimated number of people who saw content.

The number of times content was displayed, including repeat views.

Actions such as reactions, comments, shares, clicks or messages.

The top level of an advertising structure where the objective is chosen.

The advertising level used for audience, budget, schedule, placement and optimisation choices.

The creative, text, identity, destination and call to action people see.

An extra login security step beyond the password.

I understand the key ideas on this page. I completed or planned the practical activity.

In progress