facebook-cover-photo
Facebook Academy
Lesson 7 – Creating Professional Facebook Cover Photos
Lesson Objective
Learn how to design eye-catching Facebook cover photos that immediately tell visitors what your page is about.
Why Cover Photos Matter
Your cover photo is normally the largest image visitors see. It creates the first impression of your business or organisation. A professional cover photo can instantly increase credibility.
Think of your cover image as your shop window. If it looks professional people stay. If it looks untidy many people leave within seconds.
Recommended Cover Photo Size
- 820 × 312 pixels (minimum desktop)
- 1640 × 624 pixels (high quality)
- PNG format preferred.
- Keep important text in the middle.
What Makes A Great Cover Photo?
- Professional quality photograph.
- Simple uncluttered design.
- Brand colours.
- Easy to read title.
- Short description.
- Website address.
- Logo.
Cover Photo Ideas
Business
- Business building
- Products
- Staff
Photography
- Best landscape image
- Sunrise
- Sunset
- Wildlife
ITIAN
- Technology background
- Computer network
- Website screenshot
- Learning academy collage
Text To Include
Keep wording short. Examples:
- Technology Simplified
- Solutions That Work
- Photography • Tutorials • Technology
- Learn Something New Every Day
- Visit itianknowledge.com
- Lots of tiny writing.
- Busy backgrounds.
- Poor quality photos.
- Dark unreadable text.
- Too many logos.
Creating Your Cover Photo
- Select your best photograph.
- Crop to Facebook size.
- Add your logo.
- Add one headline.
- Add website address.
- Save as PNG.
- Upload to Facebook.
- Check it on both desktop and mobile.
ITIAN Recommended Layout
✓ Large background image
✓ ITIAN logo in one corner
✓ Gold title
✓ Small tagline
✓ Website address
✓ Plenty of empty space
Exercise
Create a new Facebook cover photo. Upload it. View it on your phone. Ask two people whether they instantly understand what your page is about.
Your cover photo is one of the most important branding tools on Facebook. A clean professional image encourages visitors to explore your page and website.