facebook-faq
❓ Facebook FAQ
Lesson 45: Frequently asked questions about Facebook Pages, posts, followers, groups, advertising, security, Messenger, Marketplace, and analytics.
Lesson Objective
This FAQ page answers common beginner questions and helps students quickly find practical solutions while working through the Facebook Academy.
Use this page as a quick reference when something feels confusing. Facebook changes often, but the basic principles of clear communication, safety, consistency, and measurement stay useful.
Facebook Page Questions
What is the difference between a Facebook profile and a Page?
A profile represents a person. A Page represents a business, brand, organisation, creator, project, or public presence.
Do I need a Facebook Page for my business or project?
Yes, if you want a public place for followers, posts, messages, website links, advertising, and professional updates.
What should I complete before sharing my Page?
Add a profile picture, cover photo, description, website link, contact method, call-to-action button, and at least one useful post.
Posting Questions
How often should I post?
Start with 2–3 useful posts per week. Quality matters more than posting constantly.
What kind of posts work best?
Helpful tips, strong photos, local stories, useful tutorials, questions, updates, behind-the-scenes posts, and clear announcements often work well.
Should every post include a link?
No. Some posts should build trust and engagement. Use links when there is a clear reason for people to visit your website.
Followers and Engagement
How do I get more followers?
Post useful content consistently, reply to comments, invite people who engage, share your Page where appropriate, and give people a clear reason to follow.
Why are people seeing my post but not commenting?
The post may not ask an easy question, may lack a clear reason to respond, or may be reaching people who are not strongly interested.
Should I buy followers?
No. Fake followers do not help your Page and can reduce the quality of your engagement.
Groups and Marketplace
Can I post my website in Facebook groups?
Only where it is allowed and relevant. Read group rules first and avoid spammy promotion.
Can I sell booklets or prints on Marketplace?
Yes, if the item is suitable and your listing is clear. Include photos, price, description, pickup or postage details, and safe payment arrangements.
What should I avoid in groups?
Avoid repeated sales posts, ignoring rules, arguing, posting irrelevant links, or treating groups like advertising boards.
Advertising Questions
Should beginners boost posts?
Yes, but only small tests. Boost strong posts with a clear purpose, good image, working link, and useful destination page.
How much should I spend first?
A small test such as NZ$10–20 over 5–7 days is a sensible beginner approach.
How do I know if an ad worked?
Look beyond reach. Check clicks, messages, enquiries, sales, followers, and website visits in Google Analytics or Site Kit.
Security Questions
What is the most important Facebook security setting?
Two-factor authentication is one of the most important protections. Every Page administrator should use it.
How do I recognise a Facebook scam?
Watch for urgent warnings, fake copyright claims, suspicious links, poor spelling, requests for passwords, or requests for login codes.
What should I do if I clicked a suspicious link?
Stop immediately, change your password, enable two-factor authentication, log out unknown devices, and review Page access.
Analytics Questions
What should I check in Facebook Insights?
Check reach, engagement, followers, link clicks, messages, shares, and which posts created useful action.
Why use Google Analytics as well?
Facebook shows what happened on Facebook. Google Analytics shows what people did after they arrived on your website.
How often should I review results?
Check Facebook and website results weekly. Do a deeper review monthly.
Lesson Summary
This FAQ gives quick answers to the most common Facebook Academy questions. Use it when creating Pages, posts, groups, ads, Marketplace listings, security checks, or analytics reviews.
☐ I understand the difference between a profile and Page.
☐ I know how often to post.
☐ I know how to avoid common scams.
☐ I know how to measure advertising results.
☐ I know where to check analytics.
☐ I can use this FAQ as a quick reference.