facebook-launch-planner

🚀 Facebook Launch Planner

A practical launch planner for announcing a new website, Facebook Page, course, booklet, product, academy, or creative project.

Planner Objective

Use this planner to organise your Facebook launch before posting. It helps you prepare your message, images, links, timing, groups, advertising, replies, and follow-up actions.

ITIAN Tip:
A successful Facebook launch is not one post. It is a planned sequence of posts, comments, replies, reminders, Stories, and performance checks.

1. Launch Goal

☐ Announce a new website.
☐ Promote a Facebook Page.
☐ Launch a course or academy.
☐ Promote a booklet or product.
☐ Ask for feedback and ideas.
☐ Drive website visits.
☐ Generate Messenger enquiries.

2. Launch Checklist Before Posting

☐ Website link tested.
☐ Facebook Page profile picture complete.
☐ Cover photo complete.
☐ About section complete.
☐ Call-to-action button working.
☐ Contact details checked.
☐ Analytics or Site Kit installed if available.
☐ Main launch image prepared.
☐ Launch post written.
☐ Messenger replies prepared.

Important:
Do not launch until the main links work. Broken buttons and wrong links make a good launch look unfinished.

3. Main Launch Post Template

My new website is now live.

I’ve been building [WEBSITE / PROJECT NAME] as a practical resource for [WHO IT HELPS].

It includes [FEATURE 1], [FEATURE 2], [FEATURE 3], and more will be added over time.

I’d really appreciate you having a look and letting me know what you think.

Visit: [WEBSITE LINK]

4. Soft Launch Post

Use this before the main launch if you want early feedback.

I’m quietly testing my new website before I share it more widely.

It is still a work in progress, but the main pages are now online and I’d appreciate any feedback, ideas, or suggestions.

Website: [LINK]

5. Local Group Post Template

I’ve been working on a new local project and thought it may interest people here.

The website includes [LOCAL CONNECTION / TUTORIALS / PHOTOGRAPHY / BOOKLET] and I’m adding more practical resources over time.

I’d appreciate any feedback or ideas for useful topics to add.

Website: [LINK]

6. Seven-Day Launch Timeline

Day 1: Publish main launch post on your Facebook Page.
Day 2: Share a Story pointing to the launch post.
Day 3: Post a feature highlight, tutorial, or booklet preview.
Day 4: Share to one suitable group where allowed.
Day 5: Ask for feedback or tutorial ideas.
Day 6: Post a behind-the-scenes update.
Day 7: Review results and thank people who responded.

7. Launch Images to Prepare

Main website launch graphic.
Facebook Page cover-style image.
Booklet or product image.
Screenshot of the website homepage.
Academy or tutorial preview image.
Story/Reel vertical version.

8. Messenger Reply Templates

Feedback Reply

Thanks very much for having a look. I really appreciate the feedback. I’m still improving the website and adding more resources, so suggestions are very welcome.

Booklet Enquiry Reply

Thanks for asking about the booklet. I can confirm current availability, pickup options, and postage details for you. Let me know whether you prefer pickup or NZ Post.

Tutorial Idea Reply

That’s a great suggestion. I’ll add it to my list of possible tutorials for ITIAN Knowledge Hub. I’m trying to build practical guides that are useful to everyday users.

9. Optional Facebook Advertising Plan

☐ Choose one strong launch post.
☐ Goal: website visits or messages.
☐ Budget: NZ$10–20 test.
☐ Duration: 5–7 days.
☐ Audience: relevant location and interests.
☐ Destination page tested.
☐ Results checked daily.

Advertising Tip:
Start with a small test. Do not increase the budget until you know the launch post, audience, and website page are working.

10. Results Review

Review your launch after 24 hours, 7 days, and 30 days.

☐ Post reach.
☐ Comments.
☐ Shares.
☐ Link clicks.
☐ Messenger enquiries.
☐ Website visitors.
☐ Top website pages.
☐ Booklet or product enquiries.
☐ Feedback received.
☐ Improvements needed.

11. Launch Improvement Questions

Which post worked best?
Which image attracted attention?
Did people click the website link?
Did visitors stay on the website?
Did anyone ask questions?
Did any group post perform well?
Would an advertisement be useful?
What should be improved before the next launch?

Lesson Summary

This Facebook Launch Planner helps you prepare, publish, promote, and review a launch professionally. Use it whenever you release a new website, academy, booklet, product, service, or major update.

Launch Completion Checklist:
☐ Main post published.
☐ Story or Reel published.
☐ Group sharing checked against rules.
☐ Messenger replies prepared.
☐ Website traffic checked.
☐ Results reviewed.
☐ Improvements recorded.

Facebook Academy Home Templates Checklists ➜