facebook-video-guide
🎥 Facebook Video Guide
A practical guide to planning, recording, editing, posting, and reviewing Facebook videos, Reels, Stories, Lives, tutorials, booklet previews, and photography clips.
Guide Objective
This guide helps beginners create useful Facebook videos without needing expensive equipment. You will learn what to record, how long videos should be, what format to use, and how to post videos that support your Page, website, booklet, photography, or academy.
A simple clear video with good light, steady framing, and useful information is better than a fancy video with no purpose.
1. Types of Facebook Video
- Standard video post: useful for tutorials, updates, previews, and explanations.
- Facebook Reel: short vertical video designed for quick discovery.
- Facebook Story: temporary vertical update, usually viewed for a short time.
- Facebook Live: real-time video for announcements, Q&A, or demonstrations.
- Video ad: paid video promotion with a clear goal.
2. Recommended Video Sizes
| Video Type | Recommended Format | Best Use |
|---|---|---|
| Standard Facebook Video | 1080 × 1080 px square or 1920 × 1080 px landscape | Tutorials, updates, booklet previews |
| Facebook Reels | 1080 × 1920 px vertical | Short mobile videos and quick discovery |
| Facebook Stories | 1080 × 1920 px vertical | Temporary updates, reminders, behind-the-scenes |
| Facebook Live | Vertical or horizontal depending on purpose | Q&A, launches, demonstrations |
| Video Ad | 1080 × 1080 px square or 1080 × 1920 px vertical | Paid promotion and awareness campaigns |
Most Facebook video is viewed on phones. Make text large, keep the subject centred, and avoid placing important information at the very top or bottom.
3. Best Video Lengths
- 7–15 seconds: quick Reel, teaser, or visual update.
- 15–30 seconds: simple announcement or short tip.
- 30–60 seconds: useful mini tutorial or booklet preview.
- 1–3 minutes: explanation, walkthrough, or product demonstration.
- 5–10 minutes: Facebook Live or longer teaching session.
4. Simple Video Planning Formula
- Topic: What is the video about?
- Audience: Who is it for?
- Purpose: What should the viewer learn, feel, or do?
- Visual: What will the viewer see?
- Action: What should they do next?
5. Video Script Formula
- Hook: Say what the video is about in the first few seconds.
- Main point: Explain one useful idea.
- Example: Show or describe something practical.
- Call to action: Tell people what to do next.
6. Website Launch Video Script
Hi everyone, I’ve just launched ITIAN Knowledge Hub.
It includes practical tutorials, Facebook Academy lessons, website help, online safety guides,
photography resources, and a link to my Hokianga booklet.
It is still growing, but there is already useful content available and more will be added over time.
Visit itianknowledge.com and let me know what tutorials you would like to see next.
7. Booklet Preview Video Script
Here is a quick look at my Hokianga photography booklet.
It features local landscapes, harbour views, coastal scenes, and images from around the Hokianga area.
Copies may be available by pickup or NZ Post depending on stock.
Message me for details or visit itianknowledge.com.
8. Photography Reel Script
Hokianga light changes by the minute.
This scene was captured during [TIME / WEATHER / LOCATION].
More photography and updates are available through NZTHRILLVIBES and ITIAN Knowledge Hub.
9. Recording Checklist
- ☐ Phone battery charged.
- ☐ Lens cleaned.
- ☐ Good light available.
- ☐ Background tidy.
- ☐ Wind noise reduced.
- ☐ Phone held steady or placed on tripod.
- ☐ Subject centred.
- ☐ Test recording completed.
- ☐ Audio checked.
10. Sound Tips
- Record in a quiet place.
- Avoid strong wind.
- Speak clearly and slowly.
- Keep the phone close enough to hear you.
- Use captions or text if sound is not essential.
- Do a short test before recording the final video.
11. Lighting Tips
- Face the light rather than standing with light behind you.
- Use natural window light when possible.
- Avoid harsh midday light on faces.
- Do not record in a dark room unless the scene requires it.
- Check exposure before recording.
12. Editing Tips
- Trim the beginning and end.
- Remove long pauses.
- Add short readable text.
- Keep captions simple.
- Use music only if it supports the message.
- Export in the correct size for the video type.
Record short videos first. A clear 30-second video is easier to finish and more likely to be watched than a long video with too many ideas.
13. Posting Checklist
- ☐ Video plays correctly.
- ☐ Caption written.
- ☐ Website link tested.
- ☐ Thumbnail or cover checked.
- ☐ Text readable on mobile.
- ☐ One clear call to action included.
- ☐ Post preview checked.
14. Video Caption Template
A quick look at [TOPIC].
This video shows [WHAT VIEWERS WILL SEE OR LEARN].
For more information, visit [WEBSITE LINK] or message me with any questions.
15. Video Ideas for ITIAN
- Website homepage walkthrough.
- Facebook Academy preview.
- How to find downloads.
- One-minute online safety tip.
- Google Analytics setup reminder.
- Before-and-after website improvement.
- Quick tutorial announcement.
16. Video Ideas for NZTHRILLVIBES
- Hokianga photo of the day.
- Booklet page-turn preview.
- Short harbour or sunset clip.
- Behind-the-scenes editing video.
- Canvas or print preview.
- Location story from a photo.
- Before-and-after photo edit.
17. Measuring Video Performance
- Views.
- Watch time.
- Comments.
- Shares.
- Reactions.
- Website clicks.
- Messages.
- Follower growth.
- Booklet or print enquiries.
A video with many views is not always successful. Measure whether it created useful action, such as comments, messages, website visits, enquiries, or followers.
18. Common Beginner Mistakes
- Making videos too long.
- Recording with poor sound.
- Using tiny text.
- No clear topic.
- No call to action.
- Posting without checking the preview.
- Recording in poor light.
- Trying to explain too much in one video.
19. Practical Exercise
Create three short videos:
- One 30-second website update.
- One 15-second Reel or Story.
- One 30–60 second booklet, tutorial, or photography preview.
Review each video for sound, light, framing, caption, and call to action before posting.
Guide Summary
Facebook videos help explain, demonstrate, promote, and connect. Keep them short, clear, steady, well-lit, and useful. Match the video format to the purpose: standard video for explanation, Reels for discovery, Stories for reminders, and Live for real-time interaction.
☐ I understand the main types of Facebook video.
☐ I know the best sizes for videos, Stories, and Reels.
☐ I can plan a simple video.
☐ I know how to record with better sound and light.
☐ I can write a video caption.
☐ I have created three practice video ideas.