Google Business Profile - Completeness Checklist
ITIAN Knowledge Hub - Google Business Academy
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PROFILE BASICS
[ ] Business name matches exactly as registered
[ ] Primary category selected correctly
[ ] Additional categories added (up to 9)
[ ] Business description written (750 char max)
[ ] Website URL added and working
[ ] Phone number correct and local format
[ ] Address correct or service area defined
[ ] Opening hours complete including special hours
[ ] Logo uploaded (250x250px minimum)
[ ] Cover photo uploaded (1080x608px recommended)

PHOTOS & MEDIA
[ ] At least 10 photos uploaded
[ ] Interior photos added
[ ] Exterior photos added
[ ] Team/staff photos added
[ ] Product/service photos added
[ ] Photos geo-tagged where possible

PRODUCTS & SERVICES
[ ] Products listed with descriptions and prices
[ ] Services listed with descriptions and prices
[ ] Attributes selected (Wi-Fi, parking, etc.)

REVIEWS
[ ] Review request strategy in place
[ ] All reviews responded to within 48 hours
[ ] Negative reviews responded professionally

POSTS
[ ] At least 1 post published per week
[ ] Posts include call-to-action
[ ] Offers and events promoted via posts

SEO
[ ] Primary keyword in business description
[ ] Local keywords used naturally
[ ] NAP consistent across all directories
[ ] Citations built on major directories

MONTHLY MAINTENANCE
[ ] Check for and respond to new reviews
[ ] Publish at least 2 posts
[ ] Update photos (minimum 1 new photo)
[ ] Check insights and record key metrics
[ ] Verify all information still accurate
[ ] Check for Google-suggested edits