ITIAN Knowledge HubTechnology Simplified — Solutions That Work
ITIAN Academy V101.2

Marketing Using Facebook

A complete beginner-friendly ITIAN academy for marketing a business using Facebook and Meta tools.

Welcome to Marketing Using Facebook

Learn to establish a professional Facebook presence, publish useful content, build customer relationships, advertise responsibly and measure genuine business results. The academy is written for beginners and includes practical NZThrillVibes examples.

Start Course

Course progress0%

Learning outcomes

Build

Create and manage a professional, secure Facebook business presence.

Market

Plan organic content, customer conversations and paid Meta campaigns.

Measure

Use meaningful metrics to improve marketing without wasting money.

Academy essentials

Complete academy modules

Module 1

Facebook Marketing Foundations

10 beginner-friendly lessons.

Open Module
Module 2

Creating a Professional Facebook Page

15 beginner-friendly lessons.

Open Module
Module 3

Meta Business Suite

15 beginner-friendly lessons.

Open Module
Module 4

Business Portfolio and Account Management

15 beginner-friendly lessons.

Open Module
Module 5

Branding Your Facebook Presence

12 beginner-friendly lessons.

Open Module
Module 6

Facebook Content Strategy

15 beginner-friendly lessons.

Open Module
Module 7

Creating Effective Facebook Posts

15 beginner-friendly lessons.

Open Module
Module 8

Photography and Graphics for Facebook

15 beginner-friendly lessons.

Open Module
Module 9

Facebook Video, Stories and Reels

17 beginner-friendly lessons.

Open Module
Module 10

Community Building and Facebook Groups

15 beginner-friendly lessons.

Open Module
Module 11

Messenger Marketing and Customer Service

15 beginner-friendly lessons.

Open Module
Module 12

Introduction to Facebook Advertising

15 beginner-friendly lessons.

Open Module
Module 13

Setting Up Meta Ads Manager

15 beginner-friendly lessons.

Open Module
Module 14

Facebook Advertising Audiences

18 beginner-friendly lessons.

Open Module
Module 15

Creating Facebook Advertising Campaigns

20 beginner-friendly lessons.

Open Module
Module 16

Creating Effective Facebook Advertisements

20 beginner-friendly lessons.

Open Module
Module 17

Leads, Messages and Sales Campaigns

18 beginner-friendly lessons.

Open Module
Module 18

Meta Pixel and Website Tracking

18 beginner-friendly lessons.

Open Module
Module 19

Conversions API and Advanced Tracking

12 beginner-friendly lessons.

Open Module
Module 20

Budgets, Bidding and Advertising Costs

15 beginner-friendly lessons.

Open Module
Module 21

Testing and Improving Advertisements

15 beginner-friendly lessons.

Open Module
Module 22

Facebook Insights and Analytics

20 beginner-friendly lessons.

Open Module
Module 23

Facebook Shops, Products and Local Selling

15 beginner-friendly lessons.

Open Module
Module 24

Events and Local Business Marketing

13 beginner-friendly lessons.

Open Module
Module 25

Advertising Policies and Compliance

18 beginner-friendly lessons.

Open Module
Module 26

Security, Privacy and Account Protection

15 beginner-friendly lessons.

Open Module
Module 27

Troubleshooting Facebook Marketing

17 beginner-friendly lessons.

Open Module
Module 28

Building a Complete Marketing Campaign

17 beginner-friendly lessons.

Open Module
Module 29

Facebook Marketing for NZThrillVibes

15 beginner-friendly lessons.

Open Module
Module 30

Final Project and Assessment

15 beginner-friendly lessons.

Open Module