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Small Business Academy
A practical ITIAN learning pathway for starting, running, marketing, protecting, and growing a small business. Follow the course step by step or jump straight into the area you need.
Small Business Learning Areas
These sections guide learners from first idea through to launch, online presence, sales, systems, and growth.
🏠 Academy Foundation
Welcome, course introduction, navigation, downloads, glossary, quiz, certificate, and support.
Open Section💡 Starting a Business
Business ideas, niche selection, market research, business planning, registration, tax, banking, and insurance.
Open Section💰 Finance
Startup costs, budgeting, cash flow, pricing, bookkeeping, invoicing, payments, and record keeping.
Open Section🎯 Marketing
Branding, target audience, business name, logo, marketing plan, local marketing, and customer retention.
Open Section🌐 Online Presence
Domains, hosting, websites, WordPress, Google Business Profile, business email, and SEO.
Open Section🛒 Selling
Selling products, services, ecommerce, online bookings, payments, customer service, shipping, and returns.
Open Section👥 Running the Business
Time management, productivity, systems, procedures, staff, contractors, and health and safety.
Open Section📈 Growth
Scaling, networking, partnerships, automation, outsourcing, measuring success, and growth planning.
Open Section📂 Templates & Resources
Business plan, marketing plan, budget, cashflow, invoice, quote, checklist, and risk assessment templates.
Open SectionLinked Specialist Academies
The Small Business Academy connects to your existing ITIAN academies so learners can go deeper into specialist skills.
📸 Photography Academy
Photography, editing, product images, smartphone photography, Lightroom, Photoshop, and business photography.
Open Academy📘 Facebook Academy
Facebook pages, groups, marketplace, shops, reels, ads, insights, security, and content planning.
Open Academy📍 Google Business Academy
Google Business Profile setup, verification, photos, posts, services, reviews, maps, and optimisation.
Open Academy📧 Google Workspace Academy
Gmail, Google Drive, Calendar, Docs, business email, cloud storage, sharing, and collaboration.
Open Academy💼 Microsoft 365 Academy
Outlook, Word, Excel, OneDrive, Teams, business email, files, meetings, and productivity tools.
Open Academy🔒 Cyber Security Academy
Password safety, two-factor authentication, phishing, scams, device security, privacy, and backups.
Open Academy🌐 WordPress Academy
WordPress pages, themes, plugins, menus, forms, website maintenance, backups, speed, and security.
Open Academy🤖 AI Academy
ChatGPT, prompt engineering, AI for marketing, writing, images, productivity, customer service, and automation.
Open AcademyCourse Navigation
Use these buttons to move through the academy quickly.