ITIAN SMALL BUSINESS ACADEMY — STARTUP CHECKLIST V104.1 [ ] Validate the customer problem and demand [ ] Choose and check the business name [ ] Compare suitable business structures [ ] Register with required agencies [ ] Confirm licences, permits and insurance [ ] Set up business banking and records [ ] Prepare a living business plan [ ] Define brand guidelines [ ] Secure domain, email and website [ ] Create or claim an eligible Google Business Profile [ ] Test customer contact and booking journeys [ ] Schedule tax, security, backup and content reviews