Share Updates
Announce new services, changed procedures, seasonal information, useful news or business improvements.
Google Business Guide
Google Business Posts
Publish relevant, timely updates that help customers understand what is happening and take a useful next step.
Create a PostWhat Are Google Business Posts?
Posts allow eligible businesses to share updates, offers and events through their Business Profile on Google Search and Maps.
Promote Offers
Present a genuine special offer with clear conditions, dates and a suitable action for customers.
Publish Events
Share workshops, open days, demonstrations, markets or other events with accurate start and end information.
Availability: Post types and controls can vary according to business category, region and Google’s current product settings.
Useful Post Ideas
A useful post answers a real customer question or gives customers a clear reason to act.
New Service
Explain what the service is, who it helps and how to enquire or book.
Seasonal Reminder
Help customers prepare for holiday hours, weather changes, maintenance or busy periods.
Completed Project
Show a real result with permission and explain the problem the business helped solve.
Helpful Tip
Share a short practical tip that demonstrates knowledge and helps the customer avoid a problem.
Business Update
Introduce a staff member, new equipment, improved facilities or another meaningful development.
Event or Workshop
Include the purpose, location, date, time, audience and booking details.
Create a Strong Post
Keep each post focused on one message and one useful customer action.
Choose the purpose. Decide whether the post should inform, educate, promote an offer or invite customers to an event.
Write the key message first. Lead with the most useful information rather than a long introduction.
Add specific details. Include dates, availability, location, conditions or other information needed to act confidently.
Choose an accurate image. Use a clear, well-lit photo that genuinely represents the business, product, service or event.
Add one call to action. Choose the most appropriate available button, such as Learn more, Book, Call or Order.
Preview and publish. Check spelling, links, dates, image crop and mobile readability before making the post public.
Example Post
This example leads with the customer benefit and ends with one clear action.
Example: New service update
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Learn morePost Quality Checklist
Review every post before publishing.
The post has one clear purpose.
The opening explains the main benefit or news.
Names, dates and conditions are accurate.
The image is clear and relevant.
The wording is concise and professional.
The call to action matches the post.
The destination link works on a phone.
The content follows Google’s policies.
Content to Avoid
Google reviews published content and may reject posts that do not meet its policies.
Misleading claims or offers that are not genuine
Distracting spelling, symbols or unnecessary capital letters
Links to unsafe, deceptive or irrelevant websites
Private or confidential customer information
Images the business does not own or have permission to use
Content prohibited for regulated products or services
A phone number placed in post content when Google prohibits it
Old offers or events left without review
Regulated industries: Posts concerning alcohol, tobacco, pharmaceuticals, gambling, weapons, financial services and other regulated areas can face additional restrictions. Check Google’s current policy before publishing.
Publish a Post
Google’s wording may change, but the usual process follows these steps.
Open the Business Profile. Sign in to the managing account and locate the business on Google Search or Maps.
Choose Add update. Select the available post or update control.
Select the post type. Choose an update, offer or event where those options are available.
Add content. Enter the text, image, dates, offer details and call-to-action link.
Preview the post. Check the complete customer view before selecting Publish.
A Simple Posting Routine
Consistency is more useful than publishing many low-value posts.
Plan Monthly
List important services, seasonal needs, events and genuine business updates for the coming month.
Prepare Weekly
Write one focused post, select an image and confirm the destination link before publishing.
Review Results
Check profile performance, customer enquiries and link activity to learn which topics are genuinely useful.
Common Questions
How often should a business post?
Use a schedule the business can maintain. Publish when there is something relevant and useful rather than posting merely to fill a calendar.
Why was my post rejected?
Review the post status and Google’s content policies. Check the wording, image, link, regulated subject matter and any potentially misleading information.
Can I include a phone number?
Google’s posts policy warns against placing phone numbers in post content. Use an available Call button linked to the verified profile number instead.
Should I reuse social media posts?
You can adapt suitable material, but rewrite it for local-search customers, confirm that links and dates are correct, and follow Google’s specific policies.
Do posts improve local ranking?
Posts can improve profile usefulness and customer engagement, but avoid treating them as a guaranteed ranking shortcut. Focus on accurate information and customer value.
Official guidance: Review Google’s current Business Profile posts instructions and photos, videos and posts content policy.