Prove the Business Is Real
Google may need evidence of the location, equipment, branding, service activity or other real-world business operations.
Google Business Guide
Google Business Verification
Prepare the right evidence and complete Google’s verification process so the business can manage its information on Search and Maps.
Prepare to VerifyWhy Verification Is Required
Verification helps Google confirm that the business exists, is eligible and is being managed by an authorised representative.
Confirm Management Access
The person completing verification should be authorised to represent and manage the business.
Protect Profile Accuracy
Verification reduces unauthorised changes and helps maintain trustworthy information for customers.
Possible Verification Methods
Google selects the methods available for each business. You cannot always choose a preferred option.
Video Recording
Record a continuous video showing the location, business activity and proof that you manage the business.
Live Video Call
Show requested evidence to a Google representative during a live call when this option is offered.
Phone or Text
Receive a verification code through an eligible business phone number when Google makes the option available.
Receive instructions at an eligible business email address when this method is offered.
Postcard
Receive a code at the business address in situations where postal verification is available.
Instant Verification
Some businesses may be verified through existing Google account or website information.
Important: Follow only the verification choices shown inside your Business Profile. Availability depends on the business, location and information Google needs to confirm.
Prepare Before Starting
Correct preparation is especially important when Google requests a video recording or live video call.
The profile uses the real business name.
The category accurately describes the main business.
The address or service area is correct.
The business phone and website are current.
Permanent signage is visible where appropriate.
Business tools, stock or equipment are available.
Official documents match the profile details.
You can show authorised access to staff-only areas.
The phone is charged and has a stable connection.
Sensitive customer information is out of view.
Complete the Verification
Use the Google account linked to the profile and follow the instructions exactly.
Find the Business Profile. Sign in to the correct Google account and search for the business name and city or search for “my business.”
Select Get verified. Open the verification controls and review the method Google offers.
Prepare the evidence. Gather the location, equipment, signage, documents or access evidence required for that method.
Complete every instruction. Record the video, join the call or enter the code without changing important profile information midway through the process.
Submit for review. Check the details and send the verification request to Google.
Monitor the account. Watch the profile and managing email for approval, requests for more information or instructions to resolve an issue.
Video Verification Evidence
A verification video should normally be one continuous recording that proves the business location, operation and management.
Location
Show nearby street signs, surrounding businesses, the building exterior or another feature that confirms the stated location.
Business Existence
Show permanent signage, branded vehicles, tools, stock, equipment, work areas or other evidence appropriate to the business.
Management
Show access to an employee-only area, point-of-sale system, keys, work vehicle or another item only an authorised representative would control.
Protect privacy: Do not show bank details, passwords, identity documents, customer records, faces without permission or other unnecessary confidential information.
Avoid Verification Problems
Keep the profile accurate and avoid actions that make the business difficult to confirm.
Do Not Create Duplicates
Search for an existing profile and request ownership when necessary instead of creating another listing.
Do Not Keyword-Stuff the Name
Use the business’s genuine real-world name rather than adding services, locations or promotional wording.
Do Not Use an Ineligible Address
Avoid virtual offices, mailboxes or locations where the business does not genuinely operate or meet customers.
Do Not Share Codes
Google says verification codes should not be shared, including with people who claim they manage the profile for you.
Avoid Major Mid-Process Edits
Changing the name, address, category or other important information may cause Google to require verification again.
Use Matching Evidence
Business registration, licences, utility bills and other documents should match the profile’s genuine name and address.
Common Problems
The verification method I want is not available
Use one of the methods Google displays. Available methods are selected automatically and can vary by business.
My video was not accepted
Open the Review issues message, identify what evidence was missing and record a new continuous video that clearly shows the required location, business and management evidence.
The Get verified button appeared again
Google may not have completed verification or may require the business to verify again after important changes. Follow the current instructions shown in the profile.
A postcard code has not arrived
Confirm that the address is accurate, wait for the stated delivery period and avoid requesting repeated codes unnecessarily. Use another offered method if Google provides one.
Someone else owns the profile
Use Google’s Request Access process. Do not create a duplicate profile for the same business.
Official guidance: Review Google’s current Business Profile verification instructions.