Brand and Marketing · Page 40 of 94

Typography

Apply Typography consistently so customers recognise the business and understand what it promises.

Saved course progress0 of 94 pages

What you will learn

Apply this idea directly to typography and record the result for your business.

Apply this idea directly to typography and record the result for your business.

Apply this idea directly to typography and record the result for your business.

Apply this idea directly to typography and record the result for your business.

Step 1. Define the audience and purpose for Typography.

Step 2. Collect examples that fit the business.

Step 3. Choose a small, consistent system.

Step 4. Test it in print and on screen.

Step 5. Record the approved choice in brand guidelines.

Use safe practice data: Do not enter passwords, private customer information or confidential business records into an unapproved tool.

Clarity matters more than decoration

Check contrast and readability

Use licensed or original creative material

Review consistency across every customer touchpoint

Record who owns the next action

Set a date to review this work

Check the result on a mobile device

Ask for specialist advice where required

I understand the key ideas on this page. I completed or planned the practical activity.

In progress