smallbusiness-practical-projects
Practical Projects
The best way to learn business is by doing. These practical projects are designed to help you build a real business while completing the Small Business Academy.
Learning by Doing
Each project builds on the previous one. By the time you finish the academy you should have a functioning small business complete with branding, website, marketing plan and online presence.
ITIAN Tip
Don’t wait until you’ve finished the course before taking action. Complete each project as you progress through the lessons.
Don’t wait until you’ve finished the course before taking action. Complete each project as you progress through the lessons.
Core Business Projects
✅ Project 1 — Choose Your Business
- Select a business idea.
- Identify your customers.
- Define your niche.
- List your products or services.
✅ Project 2 — Write Your Business Plan
- Create your mission statement.
- Write business goals.
- Complete a SWOT analysis.
- Research competitors.
✅ Project 3 — Create Your Brand
- Choose a business name.
- Create a logo.
- Select brand colours.
- Write your business description.
Digital Presence Projects
🌐 Project 4 — Build Your Website
- Register a domain.
- Install WordPress.
- Create your Home page.
- Create About and Contact pages.
- Add images.
📧 Project 5 — Business Email
- Create a professional email.
- Add an email signature.
- Configure calendars.
- Create contact lists.
📍 Project 6 — Google Business
- Create your Business Profile.
- Add photographs.
- Write your description.
- Verify your listing.
Marketing Projects
📱 Project 7 — Social Media
- Create a Facebook Page.
- Design cover images.
- Create your first posts.
- Build a content calendar.
📸 Project 8 — Photography
- Photograph your products.
- Edit your images.
- Export web-ready photos.
- Add a watermark.
🤖 Project 9 — AI Productivity
- Create AI prompts.
- Generate marketing ideas.
- Write business emails.
- Create social media posts.
Business Growth Projects
📈 Project 10 — Marketing Campaign
- Launch a promotion.
- Track enquiries.
- Measure website traffic.
- Review your results.
💰 Project 11 — Financial Review
- Prepare a budget.
- Review income.
- Review expenses.
- Calculate profitability.
🚀 Project 12 — Launch Your Business
- Publish your website.
- Launch social media.
- Start advertising.
- Welcome your first customers.
Project Completion Checklist
- ☐ Business selected
- ☐ Business plan completed
- ☐ Brand created
- ☐ Website published
- ☐ Business email working
- ☐ Google Business Profile live
- ☐ Social media launched
- ☐ Marketing campaign completed
- ☐ Financial plan prepared
- ☐ Business officially launched
Congratulations!
Completing these projects means you have not just studied business—you’ve built one. Continue learning through the specialist ITIAN academies as your business grows.
Completing these projects means you have not just studied business—you’ve built one. Continue learning through the specialist ITIAN academies as your business grows.