Final Assessment

Final Quiz

1. Which tool mainly reports behaviour on your website? Google Analytics Search Console DNS

2. Which tool mainly reports Google Search visibility? Site Kit Search Console Photoshop

3. What should come before choosing metrics? A useful question or goal A large chart A plugin update

4. What is a dimension? A descriptive attribute Only a percentage A password

5. What is a metric? A numerical measurement A theme colour A domain name

6. What is an event in GA4? A recorded interaction A website backup A search ranking guarantee

7. What is a key event? An important marked event Every page view automatically A WordPress user

8. What does CTR mean? Click-through rate Content tracking report Current traffic record

9. Why use UTM parameters? To label campaigns consistently To speed up hosting To change DNS

10. Why compare matching date ranges? To make the comparison fairer To increase users To remove consent needs

11. What does Site Kit provide? Convenient Google service insights in WordPress A replacement for all Google accounts Guaranteed rankings

12. What should you do after changing a page? Record the change and review later Change five more things immediately Delete old data

13. Why can Analytics and Search Console differ? They measure different things with different methods One is always broken They use identical datasets

14. What is URL Inspection used for? Checking an individual URL in Search Console Editing photographs Sending email

15. What is a sitemap useful for? Helping discovery of important URLs Replacing navigation Creating events

16. What should a monthly report include? Findings, context and actions Only total users Only screenshots

17. What is a vanity metric? A number that looks impressive but may not support a useful decision A broken link A verified property

18. Why test tags after installation? To confirm data is collected correctly To improve page colour To create a logo

19. What is the safest response to a sudden traffic spike? Check source, quality and context before celebrating Assume success immediately Delete the property

20. What is the final purpose of analytics? Better evidence-based decisions Collecting every possible number Making reports longer