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Website Analytics Academy

ITIAN Knowledge Hub — Google Analytics, Search Console & Website Reports

Website Analytics Academy

Learn how to understand your website traffic using Google Analytics, Google Search Console, Site Kit, traffic reports, visitor behaviour, search performance and practical improvement steps.

Start Analytics Introduction Open Analytics Resources

Analytics Learning Modules

Work through these lessons to understand where visitors come from, what they do on your site and how your website can be improved.

📊 Analytics Introduction

Understand what website analytics are and why they matter for your website.

Open Lesson

🔍 Google Analytics Setup

Set up Google Analytics and understand how tracking works on your website.

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📈 Google Analytics Reports

Learn the main reports and what they tell you about visitors and activity.

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⏱️ Real-Time Reports

See what is happening on your website right now and how visitors are arriving.

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👥 Audience Reports

Understand visitors, devices, locations, returning users and audience behaviour.

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🚦 Traffic Sources

Find out whether visitors come from search, Facebook, direct links or referrals.

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📌 Engagement Reports

Understand page views, time on site, popular pages and visitor engagement.

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🎯 Goals & Events

Track important actions such as button clicks, downloads, contact visits and sign-ups.

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🏷️ UTM Tracking

Use campaign links to measure Facebook posts, ads, emails and promotions.

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Search Console, Site Kit & Website Improvement

These lessons help you understand search performance, indexing, visibility and practical improvement.

🔎 Google Search Console

Learn how Search Console helps monitor search results, indexing and website visibility.

Open Lesson

🧩 Google Site Kit

Connect Google tools inside WordPress and view basic reports from your dashboard.

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🔤 Keywords & Queries

See what people search for before they find your website pages.

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📄 Indexing & Coverage

Check whether Google can find, crawl and index your website pages correctly.

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📣 Facebook Traffic

Understand visits from Facebook posts, ads, reels, pages and local promotion.

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⚡ Website Performance

Check speed, mobile usability, user experience and page performance basics.

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🧰 Analytics Troubleshooting

Fix common analytics problems including missing data, wrong tracking and connection issues.

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📋 Monthly Report

Create a simple monthly website report showing traffic, popular pages and next actions.

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🚀 Website Improvement Plan

Turn analytics information into practical improvements for pages, links and content.

Open Lesson

Website Analytics Academy Tools

Open analytics resources, downloads, practical project, quiz, certificate and the main student dashboard.

Analytics Resources Analytics Downloads Practical Project Quiz Certificate Student Dashboard