facebook-marketing-checklist

✅ Facebook Marketing Checklist

A practical checklist for planning, publishing, promoting, measuring, and improving Facebook marketing for websites, booklets, photography, courses, services, and local projects.

Checklist Objective

Use this page before launching a Facebook marketing campaign. It helps ensure your Page, post, image, message, links, audience, advertising, replies, and analytics are ready.

ITIAN Tip:
Good Facebook marketing is not just posting. It is planning, publishing, replying, measuring, and improving.

1. Facebook Page Readiness

☐ Profile picture is clear and professional.
☐ Cover photo is current and branded.
☐ Page name is correct.
☐ About section explains the Page clearly.
☐ Website link works.
☐ Contact method is available.
☐ Call-to-action button works.
☐ Messenger is checked and active.
☐ Page looks good on mobile.

2. Campaign Goal

☐ Website visits.
☐ Messenger enquiries.
☐ Booklet or print sales.
☐ Course or academy awareness.
☐ Page followers.
☐ Local community feedback.
☐ Event attendance.
☐ Brand awareness.

Important:
Choose one main goal. A post trying to do everything often does nothing well.

3. Audience Checklist

☐ I know who this post is for.
☐ I know where they are located.
☐ I know what problem, interest, or need they have.
☐ The message matches the audience.
☐ The image matches the audience.
☐ The call to action is suitable for the audience.

4. Post Writing Checklist

☐ Strong first line.
☐ Clear topic.
☐ Short paragraphs.
☐ Easy to understand.
☐ One clear message.
☐ One call to action.
☐ Spelling checked.
☐ No confusing links.

5. Image or Video Checklist

☐ Image is sharp.
☐ Video is steady.
☐ Text is readable on phone.
☐ Important content is not near the edge.
☐ Branding is consistent.
☐ Image supports the message.
☐ Cover image or thumbnail is checked.
☐ Mobile preview looks good.

6. Website Link Checklist

☐ Link opens correctly.
☐ Page loads on mobile.
☐ Page matches the post promise.
☐ Buttons work.
☐ Contact method works.
☐ Analytics or Site Kit is recording visits.
☐ No old or broken links.

Website Tip:
Always send people to the most relevant page, not just the homepage. For example, send Facebook Academy posts directly to the Facebook Academy page.

7. Booklet or Product Marketing Checklist

☐ Product photos are ready.
☐ Price is clear.
☐ Stock availability is known.
☐ Pickup option is clear.
☐ NZ Post or delivery option is clear.
☐ Payment process is safe.
☐ Messenger reply template is ready.
☐ Order tracking method is ready.

8. Photography Marketing Checklist

☐ Strong image selected.
☐ Title or location included.
☐ Story or mood included.
☐ Print or product option explained if available.
☐ Website, Picfair, or contact link included.
☐ Watermark is not distracting.
☐ Image looks good in feed and on mobile.

9. Messenger Preparation

☐ Enquiry reply prepared.
☐ Payment reply prepared.
☐ Pickup reply prepared.
☐ Postage reply prepared.
☐ Thank-you reply prepared.
☐ Scam awareness in mind.
☐ Private details kept out of public comments.

10. Group Sharing Checklist

☐ Group rules checked.
☐ Post is relevant to the group.
☐ Sales posts are allowed.
☐ Link sharing is allowed.
☐ Message is adjusted for the group.
☐ Post is helpful, not spammy.
☐ Moderator requests will be respected.

Group Reminder:
Do not paste the same promotional post into many groups. Adjust the message and respect each community.

11. Advertising Checklist

☐ Organic post is already strong.
☐ Goal is selected.
☐ Audience is selected.
☐ Budget is small and safe.
☐ Duration has an end date.
☐ Link works.
☐ Destination page is ready.
☐ Result will be measured.

12. Security Checklist

☐ Strong password used.
☐ Two-factor authentication enabled.
☐ Recovery email current.
☐ Recovery phone current.
☐ Page access reviewed.
☐ Unknown administrators removed.
☐ Phishing links avoided.
☐ Login alerts checked.

13. Publishing Checklist

☐ Post preview checked.
☐ Image/video displays correctly.
☐ Link tested.
☐ Caption checked.
☐ Call to action included.
☐ Best posting time considered.
☐ Post published or scheduled.

14. After Publishing Checklist

☐ Reply to comments.
☐ Check Messenger.
☐ Watch for questions.
☐ Share to Story if useful.
☐ Share to groups only where allowed.
☐ Record early response.
☐ Fix mistakes quickly if found.

15. Results Review Checklist

☐ Reach checked.
☐ Comments checked.
☐ Shares checked.
☐ Link clicks checked.
☐ Messenger enquiries checked.
☐ Website visitors checked in Analytics or Site Kit.
☐ Sales or enquiries recorded.
☐ Improvement idea written down.

16. Monthly Marketing Review

☐ Best post identified.
☐ Weakest post identified.
☐ Best website-click post identified.
☐ Best product or booklet post identified.
☐ Best photography post identified.
☐ Ad results reviewed.
☐ Next month’s plan drafted.

Common Beginner Mistakes

Posting without a goal.
Using weak images.
Forgetting to test links.
Ignoring Messenger enquiries.
Posting in groups without checking rules.
Boosting weak posts.
Not reviewing analytics.
Changing everything without knowing what worked.

Checklist Summary

This Facebook Marketing Checklist helps you create stronger posts, safer campaigns, clearer product promotions, better website traffic, and more professional customer communication. Use it before every important Facebook launch or campaign.

Marketing Checklist Complete:
☐ Page ready.
☐ Goal selected.
☐ Audience understood.
☐ Post prepared.
☐ Links tested.
☐ Messenger ready.
☐ Results reviewed.

Facebook Academy Home Launch Planner 30-Day Calendar ➜