ITIAN Academy V101.2
Facebook Marketing Glossary
A plain-language glossary of Facebook and Meta marketing terms.
- Call to action
- The next useful step requested from the audience.
- Click-through rate
- The percentage of impressions that produced a link click.
- Cost per result
- Advertising spend divided by the selected number of results.
- Custom Audience
- An audience created from permitted customer, website or engagement sources.
- Dataset
- A Meta data source that can receive website or business events.
- Learning phase
- A period when Meta's delivery system gathers information to optimise results.
- Placement
- A location where an advertisement may appear, such as Facebook Feed or Reels.
- Retargeting
- Advertising to people who previously interacted with the business.
- ROAS
- Return on advertising spend: tracked revenue divided by advertising cost.