Skip to main content

ITIAN Knowledge HubTechnology Simplified — Solutions That Work

Home Academies Course Home Student Dashboard Contact

ITIAN Academy V101.2

Page Map

Complete filename and navigation map for the Marketing Using Facebook Academy.

Academy Home
Welcome
Meet the Instructor
Course Roadmap
Equipment Guide
Terminology
Module 1: Introduction to Facebook Marketing
Module 1: How Facebook Can Help a Business
Module 1: Personal Profiles, Pages and Groups
Module 1: Understanding the Facebook Marketing Ecosystem
Module 1: Facebook, Instagram, Messenger and WhatsApp
Module 1: Organic Marketing Versus Paid Advertising
Module 1: Understanding the Customer Journey
Module 1: Setting Realistic Marketing Goals
Module 1: Selecting Your Business Objectives
Module 1: Creating a Facebook Marketing Plan
Module 2: Creating a Facebook Business Page
Module 2: Choosing the Correct Page Name
Module 2: Selecting a Page Category
Module 2: Creating a Professional Username
Module 2: Writing the Page Introduction
Module 2: Writing the About Section
Module 2: Adding Business Contact Information
Module 2: Adding Business Hours and Location
Module 2: Creating a Profile Picture
Module 2: Creating a Facebook Cover Image
Module 2: Adding a Page Action Button
Module 2: Adding Products, Services and Links
Module 2: Checking the Page on Desktop and Mobile
Module 2: Publishing and Testing the Page
Module 2: Facebook Page Setup Checklist
Module 3: Introduction to Meta Business Suite
Module 3: Accessing Meta Business Suite
Module 3: Navigating the Business Suite Dashboard
Module 3: Connecting a Facebook Page
Module 3: Connecting an Instagram Account
Module 3: Managing Notifications
Module 3: Creating and Scheduling Posts
Module 3: Using the Content Calendar
Module 3: Managing Facebook and Instagram Content
Module 3: Reading and Replying to Messages
Module 3: Using Saved Replies
Module 3: Managing Comments and Mentions
Module 3: Viewing Page Insights
Module 3: Managing Business Settings
Module 3: Troubleshooting Meta Business Suite
Module 4: Understanding a Meta Business Portfolio
Module 4: Creating a Business Portfolio
Module 4: Adding a Facebook Page
Module 4: Adding an Instagram Account
Module 4: Creating or Adding an Advertising Account
Module 4: Adding People to the Business
Module 4: Assigning Page and Advertising Permissions
Module 4: Understanding Full and Partial Access
Module 4: Working with Employees, Agencies and Partners
Module 4: Removing Old or Unauthorised Access
Module 4: Managing Business Assets
Module 4: Checking Business Information
Module 4: Understanding Business Verification
Module 4: Safely Transferring Page Responsibilities
Module 4: Business Portfolio Account Checklist
Module 5: Understanding Business Branding
Module 5: Defining Your Brand Purpose
Module 5: Identifying Your Ideal Customer
Module 5: Developing Your Brand Personality
Module 5: Choosing Brand Colours
Module 5: Selecting Brand Fonts
Module 5: Creating a Recognisable Logo
Module 5: Establishing a Consistent Visual Style
Module 5: Developing Your Brand Voice
Module 5: Writing a Business Tagline
Module 5: Creating a Facebook Brand Guide
Module 5: Applying Branding Across Facebook and Instagram
Module 6: Understanding Facebook Content
Module 6: Setting Content Goals
Module 6: Choosing Your Content Categories
Module 6: Educational Content
Module 6: Inspirational Content
Module 6: Entertaining Content
Module 6: Promotional Content
Module 6: Community-Building Content
Module 6: Behind-the-Scenes Content
Module 6: Customer Stories and Testimonials
Module 6: Creating Content for the Customer Journey
Module 6: Balancing Helpful and Promotional Posts
Module 6: Developing a Weekly Posting Routine
Module 6: Creating a 30-Day Content Plan
Module 6: Building a Reusable Content Library
Module 7: Anatomy of an Effective Facebook Post
Module 7: Writing Attention-Grabbing Opening Lines
Module 7: Writing Clear and Friendly Post Copy
Module 7: Using Storytelling in Marketing
Module 7: Creating Strong Calls to Action
Module 7: Writing Product and Service Posts
Module 7: Writing Educational Posts
Module 7: Writing Engagement Posts
Module 7: Writing Event and Announcement Posts
Module 7: Using Questions, Polls and Conversations
Module 7: Using Hashtags Appropriately
Module 7: Tagging People and Businesses Correctly
Module 7: Adding Website Links
Module 7: Scheduling Facebook Posts
Module 7: Editing and Reusing Successful Posts
Module 8: Why Good Images Matter
Module 8: Facebook Image Sizes and Orientation
Module 8: Choosing Images That Support Your Message
Module 8: Photographing Products
Module 8: Photographing Services and People
Module 8: Using Natural Light
Module 8: Simple Composition Techniques
Module 8: Editing Images for Facebook
Module 8: Creating Branded Graphics
Module 8: Adding Text to Images
Module 8: Creating Carousels and Image Collections
Module 8: Understanding Image Quality and Compression
Module 8: Writing Accessible Alt Text
Module 8: Copyright and Image Ownership
Module 8: Building a Facebook Image Library
Module 9: Introduction to Facebook Video Marketing
Module 9: Planning a Short Marketing Video
Module 9: Recording Video with a Smartphone
Module 9: Lighting and Sound Basics
Module 9: Vertical and Horizontal Video
Module 9: Writing a Simple Video Script
Module 9: Creating an Effective Video Opening
Module 9: Adding Captions and On-Screen Text
Module 9: Creating Facebook Reels
Module 9: Creating Facebook Stories
Module 9: Creating Product Demonstrations
Module 9: Creating Behind-the-Scenes Videos
Module 9: Creating Customer Testimonial Videos
Module 9: Using Music and Avoiding Copyright Problems
Module 9: Uploading and Publishing Videos
Module 9: Measuring Video Performance
Module 9: Repurposing Videos Across Meta Platforms
Module 10: Building an Engaged Facebook Community
Module 10: Encouraging Meaningful Comments
Module 10: Replying to Followers Professionally
Module 10: Handling Questions and Complaints
Module 10: Managing Negative Comments
Module 10: Recognising Spam and Scams
Module 10: Introduction to Facebook Groups
Module 10: Creating a Facebook Group
Module 10: Writing Group Rules
Module 10: Managing Group Membership
Module 10: Planning Group Content
Module 10: Using Groups to Support Customers
Module 10: Connecting a Group to a Business Page
Module 10: Moderating a Facebook Group
Module 10: Measuring Community Growth
Module 11: Introduction to Messenger for Business
Module 11: Setting Up Page Messaging
Module 11: Managing the Business Suite Inbox
Module 11: Creating Greeting and Away Messages
Module 11: Creating Frequently Asked Questions
Module 11: Creating Saved Replies
Module 11: Responding to Sales Enquiries
Module 11: Moving a Customer from Enquiry to Purchase
Module 11: Following Up Without Being Pushy
Module 11: Requesting Customer Details Safely
Module 11: Handling Payments and Delivery Information
Module 11: Managing Difficult Conversations
Module 11: Recognising Messenger Scams
Module 11: Protecting Customer Privacy
Module 11: Creating a Messenger Customer-Service Procedure
Module 12: Understanding Facebook Advertising
Module 12: When to Use Paid Advertising
Module 12: Boosted Posts Versus Ads Manager
Module 12: Understanding Campaigns, Ad Sets and Ads
Module 12: Introduction to Meta Ads Manager
Module 12: Understanding Campaign Objectives
Module 12: Awareness Campaigns
Module 12: Traffic Campaigns
Module 12: Engagement Campaigns
Module 12: Leads Campaigns
Module 12: App Promotion Campaigns
Module 12: Sales Campaigns
Module 12: Choosing the Correct Objective
Module 12: Understanding the Advertising Auction
Module 12: Creating Your First Advertising Plan
Module 13: Accessing Ads Manager
Module 13: Creating an Advertising Account
Module 13: Setting the Currency and Time Zone
Module 13: Adding a Payment Method
Module 13: Understanding Billing Thresholds
Module 13: Setting an Account Spending Limit
Module 13: Understanding Advertising Charges
Module 13: Managing Payment Failures
Module 13: Setting Advertising Account Permissions
Module 13: Navigating Ads Manager
Module 13: Understanding Drafts and Published Ads
Module 13: Naming Campaigns, Ad Sets and Ads
Module 13: Using Ads Manager Columns
Module 13: Checking Delivery Status
Module 13: Ads Manager Setup Checklist
Module 14: Understanding Your Target Audience
Module 14: Creating a Customer Profile
Module 14: Selecting Audience Locations
Module 14: Selecting Age and Gender
Module 14: Understanding Detailed Targeting
Module 14: Interests, Behaviours and Demographics
Module 14: Broad Versus Narrow Audiences
Module 14: Understanding Advantage+ Audience
Module 14: Creating Saved Audiences
Module 14: Creating Custom Audiences
Module 14: Customer-List Custom Audiences
Module 14: Website Custom Audiences
Module 14: Facebook Engagement Audiences
Module 14: Video Viewer Audiences
Module 14: Creating Lookalike Audiences
Module 14: Excluding Existing Customers
Module 14: Local Business Targeting
Module 14: Audience Privacy and Responsible Targeting
Module 15: Planning a Campaign
Module 15: Selecting a Campaign Objective
Module 15: Naming the Campaign
Module 15: Understanding Special Ad Categories
Module 15: Setting Campaign Budgets
Module 15: Campaign Budget Versus Ad-Set Budget
Module 15: Daily Budgets Versus Lifetime Budgets
Module 15: Selecting Conversion Locations
Module 15: Choosing Performance Goals
Module 15: Setting Campaign Dates and Times
Module 15: Selecting an Audience
Module 15: Choosing Advertising Placements
Module 15: Manual Versus Advantage+ Placements
Module 15: Creating the Advertisement
Module 15: Adding Destination Links
Module 15: Adding Tracking Information
Module 15: Reviewing the Campaign
Module 15: Publishing the Campaign
Module 15: Monitoring the Review Process
Module 15: Pausing, Editing and Duplicating Campaigns
Module 16: Anatomy of a Facebook Advertisement
Module 16: Selecting the Right Advertisement Format
Module 16: Single-Image Advertisements
Module 16: Video Advertisements
Module 16: Carousel Advertisements
Module 16: Collection Advertisements
Module 16: Instant Experience Advertisements
Module 16: Writing Primary Advertising Text
Module 16: Writing Effective Headlines
Module 16: Writing Clear Descriptions
Module 16: Choosing a Call-to-Action Button
Module 16: Creating Advertising Images
Module 16: Creating Advertising Videos
Module 16: Matching the Advertisement to the Landing Page
Module 16: Creating Offers and Urgency
Module 16: Avoiding Misleading Claims
Module 16: Creating Multiple Advertisement Variations
Module 16: Previewing Placements
Module 16: Mobile Advertising Checklist
Module 16: Advertisement Quality Checklist
Module 17: Understanding Lead Generation
Module 17: Creating an Instant Form
Module 17: Selecting Form Questions
Module 17: Writing a Privacy Policy
Module 17: Creating a Thank-You Screen
Module 17: Managing and Downloading Leads
Module 17: Following Up with New Leads
Module 17: Creating Messenger Advertising
Module 17: Creating WhatsApp Advertising
Module 17: Creating Call Advertising
Module 17: Creating Website Sales Campaigns
Module 17: Promoting Physical Products
Module 17: Promoting Services
Module 17: Promoting Events and Courses
Module 17: Creating Retargeting Campaigns
Module 17: Building a Simple Facebook Sales Funnel
Module 17: Recording Enquiries and Sales
Module 17: Measuring Cost per Lead and Cost per Sale
Module 18: Introduction to Website Tracking
Module 18: Understanding the Meta Pixel
Module 18: Creating a Meta Dataset
Module 18: Installing the Meta Pixel
Module 18: Installing the Pixel on WordPress
Module 18: Installing the Pixel on Hostinger Websites
Module 18: Using a Partner Integration
Module 18: Checking Pixel Installation
Module 18: Using Meta Pixel Helper
Module 18: Understanding Website Events
Module 18: Page View and Content View Events
Module 18: Lead, Add-to-Cart and Purchase Events
Module 18: Creating Custom Conversions
Module 18: Setting Event Priorities
Module 18: Understanding Events Manager
Module 18: Diagnosing Pixel Problems
Module 18: Website Privacy and Cookie Consent
Module 18: Testing Website Events
Module 19: Introduction to Conversions API
Module 19: Pixel Versus Conversions API
Module 19: Benefits of Server-Side Tracking
Module 19: Conversions API Setup Options
Module 19: Using a Partner Integration
Module 19: Connecting Pixel and Conversions API
Module 19: Understanding Event Deduplication
Module 19: Checking Event Match Quality
Module 19: Testing Server Events
Module 19: Diagnosing Tracking Problems
Module 19: Data Privacy and Customer Consent
Module 19: Maintaining Accurate Tracking
Module 20: Understanding Facebook Advertising Costs
Module 20: Setting an Affordable Test Budget
Module 20: Daily and Lifetime Budgets
Module 20: Understanding Bidding
Module 20: Highest-Volume Bidding
Module 20: Cost-per-Result Goals
Module 20: Understanding Reach and Frequency
Module 20: Controlling Campaign Spending
Module 20: Understanding the Learning Phase
Module 20: Avoiding Frequent Campaign Changes
Module 20: Scaling a Successful Campaign
Module 20: Reducing Advertising Waste
Module 20: Managing Multiple Campaign Budgets
Module 20: Recording Advertising Expenses
Module 20: Calculating Return on Advertising Spend
Module 21: Why Advertising Tests Matter
Module 21: Creating a Testing Hypothesis
Module 21: Testing Images
Module 21: Testing Videos
Module 21: Testing Headlines
Module 21: Testing Primary Text
Module 21: Testing Calls to Action
Module 21: Testing Audiences
Module 21: Testing Placements
Module 21: Understanding A/B Tests
Module 21: Allowing Enough Time for a Test
Module 21: Choosing a Winning Advertisement
Module 21: Turning Off Poor Performers
Module 21: Duplicating Successful Advertisements
Module 21: Creating an Advertising Improvement Log
Module 22: Introduction to Facebook Analytics
Module 22: Understanding Page Insights
Module 22: Measuring Reach and Impressions
Module 22: Measuring Reactions, Comments and Shares
Module 22: Understanding Engagement Rate
Module 22: Measuring Link Clicks
Module 22: Measuring Video Views
Module 22: Measuring Follower Growth
Module 22: Understanding Ads Manager Reporting
Module 22: Results and Cost per Result
Module 22: Click-Through Rate
Module 22: Cost per Click
Module 22: Cost per Thousand Impressions
Module 22: Conversion Rate
Module 22: Cost per Lead
Module 22: Cost per Purchase
Module 22: Return on Advertising Spend
Module 22: Creating Custom Report Columns
Module 22: Comparing Campaign Results
Module 22: Producing a Monthly Marketing Report
Module 23: Introduction to Selling on Facebook
Module 23: Understanding Facebook Commerce Features
Module 23: Setting Up Product Information
Module 23: Creating Product Posts
Module 23: Using Catalogues
Module 23: Creating Catalogue Advertisements
Module 23: Promoting Local Products and Services
Module 23: Using Facebook Marketplace Appropriately
Module 23: Managing Customer Enquiries
Module 23: Communicating Prices and Delivery
Module 23: Promoting Limited-Edition Products
Module 23: Managing Stock Availability
Module 23: Recording Orders and Payments
Module 23: Requesting Reviews After a Sale
Module 23: Creating Repeat-Customer Campaigns
Module 24: Creating a Facebook Event
Module 24: Writing an Effective Event Description
Module 24: Adding Event Images
Module 24: Inviting and Engaging Attendees
Module 24: Promoting an Event Organically
Module 24: Advertising a Facebook Event
Module 24: Marketing to a Local Area
Module 24: Promoting Workshops and Courses
Module 24: Promoting Markets and Exhibitions
Module 24: Working with Community Pages and Groups
Module 24: Building Local Business Partnerships
Module 24: Following Up After an Event
Module 24: Measuring Event Marketing Results
Module 25: Introduction to Meta Advertising Standards
Module 25: The Advertisement Review Process
Module 25: Prohibited Content
Module 25: Restricted Content
Module 25: Misleading Claims and Practices
Module 25: Personal Attributes in Advertising
Module 25: Health and Financial Claims
Module 25: Before-and-After Images
Module 25: Copyright and Trademark Rules
Module 25: Landing-Page Requirements
Module 25: Understanding Special Ad Categories
Module 25: Housing, Employment and Financial Advertising
Module 25: Social Issues, Elections and Political Advertising
Module 25: Understanding Advertisement Rejection
Module 25: Editing a Rejected Advertisement
Module 25: Requesting Another Review
Module 25: Understanding Account Restrictions
Module 25: Creating a Compliant Advertising Checklist
Module 26: Creating a Strong Facebook Password
Module 26: Enabling Two-Factor Authentication
Module 26: Securing Your Email Account
Module 26: Reviewing Login Activity
Module 26: Recognising Facebook Phishing
Module 26: Recognising Fake Meta Support Messages
Module 26: Avoiding Messenger Scams
Module 26: Protecting Business Portfolio Access
Module 26: Reviewing Page Permissions
Module 26: Securing Payment Information
Module 26: Recognising Unauthorised Advertising Charges
Module 26: Responding to a Hacked Account
Module 26: Backing Up Important Business Information
Module 26: Protecting Customer Information
Module 26: Creating an Account-Recovery Plan
Module 27: Page Not Appearing in Search
Module 27: Unable to Access a Facebook Page
Module 27: Instagram Will Not Connect
Module 27: Business Portfolio Access Problems
Module 27: Advertising Account Disabled or Restricted
Module 27: Advertisement Stuck in Review
Module 27: Advertisement Rejected
Module 27: Advertisement Not Delivering
Module 27: Payment Method Declined
Module 27: Unexpected Advertising Charges
Module 27: Pixel Not Recording Events
Module 27: Website Link Not Opening
Module 27: Messenger Messages Not Arriving
Module 27: Images or Videos Not Displaying Correctly
Module 27: Contacting Meta Business Support
Module 27: Recording Support Case Information
Module 27: Facebook Troubleshooting Checklist
Module 28: Selecting a Business, Product or Service
Module 28: Defining the Campaign Goal
Module 28: Identifying the Ideal Customer
Module 28: Developing the Campaign Offer
Module 28: Preparing the Landing Page
Module 28: Creating Campaign Photographs
Module 28: Creating Advertising Graphics
Module 28: Recording a Campaign Video
Module 28: Writing the Campaign Copy
Module 28: Creating the Campaign in Ads Manager
Module 28: Setting the Budget and Schedule
Module 28: Selecting the Audience
Module 28: Publishing and Testing the Campaign
Module 28: Monitoring the First 72 Hours
Module 28: Improving the Campaign
Module 28: Recording Enquiries and Sales
Module 28: Producing the Final Campaign Report
Module 29: Defining the NZThrillVibes Audience
Module 29: Presenting the NZThrillVibes Brand
Module 29: Marketing Hokianga Photography
Module 29: Promoting Photography Booklets
Module 29: Promoting Limited-Edition Prints
Module 29: Creating Photography Story Posts
Module 29: Creating Booklet Carousel Advertisements
Module 29: Creating Photography Video Advertisements
Module 29: Using Messenger for Customer Enquiries
Module 29: Communicating Prices, Payment and Delivery
Module 29: Promoting the NZThrillVibes Website
Module 29: Retargeting Website Visitors
Module 29: Promoting Photography Courses
Module 29: Recording Booklet and Print Sales
Module 29: Measuring NZThrillVibes Campaign Results
Module 30: Facebook Page Quality Assessment
Module 30: Brand Consistency Assessment
Module 30: Content Strategy Assessment
Module 30: Organic Post Creation Project
Module 30: Video or Reel Creation Project
Module 30: Audience Planning Activity
Module 30: Facebook Advertisement Creation Project
Module 30: Budget Planning Activity
Module 30: Advertising Policy Assessment
Module 30: Analytics and Reporting Activity
Module 30: Complete Facebook Marketing Campaign
Module 30: Final Academy Knowledge Quiz
Module 30: Personal Facebook Marketing Action Plan
Module 30: Course Completion Checklist
Module 30: ITIAN Certificate of Completion
Downloads
Resource Library
Glossary
FAQ
Contact and Support
Final Quiz
Certificate

ITIAN Knowledge Hub
Technology Simplified — Solutions That Work
Page Map · Contact and Support