Final assessment

Final Academy Quiz

Test your understanding of the complete Marketing Using Facebook Academy.

Pass requirement: Score at least 16 out of 20 (80%). You may correct your answers and retake the quiz.

1. What should be decided before creating Facebook content or an advertisement? The business objective and intended audience Only the background colour How many friends the owner has

2. Which account type should represent a business publicly on Facebook? A Business Page A shared personal password A false personal profile

3. What does two-factor authentication provide? An additional sign-in check Free advertising Automatic sales

4. In Ads Manager, where is the marketing objective selected? Campaign level Comment section Personal profile biography

5. What is a Custom Audience commonly used for? Reaching or excluding people connected with known business data or activity Changing the Page logo Choosing a font

6. Why preview an advertisement on mobile? To check that the creative, wording and destination work on a small screen To increase the phone battery To avoid setting a budget

7. What does the Meta Pixel help measure? Selected actions taken on a website The colour of a printed booklet The owner's password strength

8. What is a conversion? A valuable completed action such as a lead or purchase Any blue button A spelling correction

9. What is the safest way to improve an advertisement? Test one meaningful change and compare the result Change everything every hour Ignore the campaign objective

10. Which metric best measures sales efficiency? Cost per purchase or return on advertising spend Number of admin users Cover photo width

11. What should happen if an advertisement is rejected? Read the reason, correct the issue or request review when appropriate Create many identical ads immediately Share the account password

12. What is good Messenger customer service? A prompt, accurate and respectful response that protects customer details Requesting passwords Sending repeated unwanted messages

13. Why record starting campaign settings? So later changes and results can be compared To make the screen brighter To remove the Page

14. What is the correct approach to photographs and music? Use original or properly licensed material Copy anything found online Remove the creator's name

15. What should a call to action do? Tell the audience the next useful step Hide the price Replace the marketing objective

16. When handling customer-list data, what matters most? Permission, privacy and secure handling Adding as many columns as possible Publishing the list

17. What is a sensible first advertising budget? An affordable test amount linked to a clear objective More than the business can lose No limit at all

18. What is the learning phase? A period when Meta's system is gathering information to optimise delivery A photography filter A customer refund

19. Which result is most useful after a campaign? A report connecting spend and activity to the chosen objective A list of unrelated Page colours The admin's birthday

20. What is the final check before publishing? Account, audience, creative, link, tracking, budget, schedule and policy compliance Only the emoji Only the number of followers