Frequently Asked Questions
Answers to common beginner questions about Facebook and Meta marketing.
Do I need to pay to market on Facebook?
No. A business can publish organic content and communicate with customers without buying advertisements. Paid campaigns can extend reach when there is a clear objective and affordable budget.
Should a business use a personal profile?
A genuine personal account may administer business assets, but the public business presence should be a Facebook Page.
Is boosting a post the same as Ads Manager?
No. Boosting is a simplified promotion method. Ads Manager provides more control over objectives, audiences, placements, measurement and testing.
How much should a beginner spend?
Use only an affordable test budget. Confirm the objective, audience, advertisement, destination, tracking and schedule before publishing.
Why was my advertisement rejected?
Read the stated reason and compare the creative, copy, targeting and destination with Meta's current Advertising Standards. Correct the problem or request review when appropriate.