ITIAN Academy V101.2
Important Facebook and Meta Terminology
Learn the essential language used throughout Facebook and Meta marketing.
- Business Portfolio
- A Meta workspace that organises business assets, people and permissions.
- Campaign
- The Ads Manager level where the objective is selected.
- Ad set
- The level controlling audience, placement, budget and schedule choices.
- Advertisement
- The creative message shown to the audience.
- Organic content
- Unpaid posts, stories, videos and community activity.
- Conversion
- A completed action valuable to the business.
- Reach
- The estimated number of individual people who saw content.
- Impressions
- The total number of times content was displayed.