Project 1
Create a one-page website measurement plan.
Assessment
Practical Projects
Project 2
Audit a GA4 installation and document the measurement ID, stream and testing results.
Project 3
Build a key-event plan for enquiries, downloads and purchases.
Project 4
Create a Search Console query opportunity report.
Project 5
Review page-indexing issues and classify which need action.
Project 6
Set up Site Kit on a test WordPress site and confirm connected services.
Project 7
Create UTM-tagged links for a Facebook, email and YouTube campaign.
Project 8
Build a monthly website performance report.
Project 9
Choose three pages for improvement and record the evidence.
Project 10
Produce a ninety-day analytics-led website improvement plan.