Learning outcomes
- Explain how to align useful content, crawlable pages and clear structure.
- Complete the guided practice safely.
- Check that you can make content easier to discover.
SEO and Performance
SEO Fundamentals
Learn to align useful content, crawlable pages and clear structure and make content easier to discover in this beginner-friendly website development lesson.
Before you begin
Work on a practice copy, keep filenames lowercase and hyphenated, and create a backup before changing a live website.
Step-by-step instructions
- Open the relevant project page, file or WordPress screen and confirm you are working on a safe practice copy.
- Identify search intent for a practice page.
- Inspect the result using browser tools or WordPress Preview; do not publish yet.
- Check keyboard use, mobile layout, content accuracy, links, images and privacy where applicable.
- Confirm that you can make content easier to discover, then save a clearly named version or backup.
Ian's practical tip: Preview first, test at desktop and mobile sizes, and keep a recoverable copy before publishing.
Practical activity
Identify search intent for a practice page. The expected result is to make content easier to discover.