Understand the difference between the Products section and product-focused posts.
Module 6 · Lesson 4
Google Posts — Products
Showcase your products through Google Posts and the Products section to drive direct sales.
Learning Outcomes
Create product posts that highlight your offerings directly in search results.
Write compelling product descriptions that convert browsers into buyers.
Link product posts to product pages on your website to drive e-commerce traffic.
Key Concepts
Products in Posts vs. The Products Section
Google Business Profile has two distinct places to showcase products: the Products section (a permanent catalog on your profile that you covered in Module 3) and product-focused Posts that appear in the posts stream. Product posts can be Update posts or Offer posts that spotlight a specific product — they expire after 7 days or when the offer ends, keeping the spotlight fresh and rotating across your product range.
Why Product Posts Work
Product posts appear prominently in Google Search and Maps, putting specific items in front of customers who are already searching for your type of business. A product post with a beautiful photo, compelling description and a direct purchase or enquiry link can drive direct conversions without the customer ever needing to browse through your website. This is particularly valuable for high-margin or seasonal products.
Creating a High-Converting Product Post
A strong product post includes: a clear product name and key benefit in the headline, a concise description (what it is, key features, who it is for), a high-quality product photo, price or price range, and a call-to-action button (Order Online, Buy, Learn More, Call Now). For online products, link directly to the product page — not the homepage.
Rotating Your Product Spotlight
Create a rotation plan for your product posts — feature a different product or product category each week. This ensures customers who regularly see your profile discover new products they may not have known you offer. Highlight best-sellers, seasonal items, new arrivals and underperforming products that need a boost.
Product Post + Offer Combination
Combining a product spotlight with a limited-time offer is one of the most effective Google Post strategies. For example: "Introducing our new Winter Roofing Protection package — 15% off when booked this week." This creates both product awareness and urgency, driving more immediate customer actions.
Step-by-Step Practice
Select your top 5 products or services to feature in rotation over the next 5 weeks.
Create a product post for your most popular product — include a compelling description, price and product photo.
Add a call-to-action linking to the product page on your website.
Schedule product posts for each of your top 5 products, one per week.
Monitor product post engagement in your Insights — track clicks, calls and website visits during each product post week.
Ian's practical tip: I have created a product post with description, price and image. The post links directly to the product page on my website. I have a rotation plan for featuring different products each week. I know how to track the traffic driven by product posts.
Practical Activity
Complete and record this task
Feature your highest-margin products in product posts, not just your most popular ones. The goal is not just awareness — it is profit. If a customer discovers a premium product through a Google Post that they would never have found on your website, that post has delivered exceptional value.