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Google Business Academy · 12 Modules · 56 Lessons

Google Business Academy

Master every aspect of Google Business Profile — from first setup to advanced local SEO, AI-powered search and business growth.

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About This Academy

The Google Business Academy is a complete, practical training programme covering every aspect of Google Business Profile. Whether you are setting up your first listing or optimising an established business for maximum visibility, this academy gives you the knowledge, tools and confidence to succeed.

What You Will Learn

  • Create and verify a Google Business Profile
  • Optimise your profile for local search rankings
  • Manage photos, videos and business posts
  • Get and respond to Google Reviews professionally
  • Use Insights and Analytics to track performance
  • Apply Local SEO techniques to rank higher
  • Leverage Google Maps for business visibility
  • Use AI tools to enhance your business profile

Academy Details

  • Modules: 12 comprehensive modules
  • Lessons: 56 practical lessons
  • Study time: Approximately 8–12 hours
  • Difficulty: Beginner to Advanced
  • Certificate: Yes — on completion
  • Assessment: Final knowledge quiz
  • Downloads: Checklists, templates & guides
  • Support: Contact ITIAN any time
Who is this academy for? Business owners, marketing managers, administrators and anyone who wants to get more customers through Google. No technical background required — everything is explained in plain language with practical step-by-step guidance.

Complete Academy Modules

Work through all 12 modules in order or jump to the topic you need most.

Module 1: Introduction to Google Business

5 lessons — What Google Business Profile is, its benefits, ranking factors, Google Search and Google Maps.

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Module 2: Creating a Google Business Profile

6 lessons — Account creation, verification, categories, service areas, contact details and opening hours.

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Module 3: Optimising Your Profile

5 lessons — Business description, products, services, attributes and FAQs.

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Module 4: Photos and Videos

6 lessons — Image sizes, logos, cover photos, geo-tagging, photography tips and video uploads.

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Module 5: Google Reviews

4 lessons — Getting reviews, responding professionally, handling negative reviews and removing fake reviews.

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Module 6: Google Posts

5 lessons — Offers, events, updates, product posts and seasonal promotions.

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Module 7: Local SEO

5 lessons — Keywords, citations, NAP consistency, local backlinks and structured data.

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Module 8: Google Maps Optimisation

4 lessons — Ranking, directions, service areas and map engagement signals.

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Module 9: Insights and Analytics

5 lessons — Profile performance, search terms, calls, website visits and direction requests.

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Module 10: Google Business and AI

5 lessons — AI-generated search, Google Gemini, AI content, AI image generation and future trends.

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Module 11: Advanced Business Growth

5 lessons — Multi-location businesses, franchises, teams, permissions and automation.

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Module 12: Complete Google Business Audit

1 comprehensive lesson — Full profile audit with downloadable checklist covering SEO, reviews, images and monthly maintenance.

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Learning Outcomes

By the end of this academy you will be able to:

Set up and verify a Google Business Profile correctly
Write a keyword-rich business description that ranks
Upload optimised photos and videos to your profile
Build a steady stream of genuine Google Reviews
Respond to all reviews — positive and negative — professionally
Create effective Google Posts for offers, events and updates
Apply Local SEO techniques to outrank your competitors
Read and act on your Insights data every month
Use AI tools to create better content faster
Manage multi-location profiles and team permissions
Complete a full monthly Google Business audit
Print your ITIAN certificate on completion

Academy Resources