Complete a full audit of your Google Business Profile across all key areas.
Module 12 · Final Lesson
Complete Google Business Audit
Perform a comprehensive audit of your Google Business Profile and create your monthly maintenance routine.
Learning Outcomes
Score your profile and identify the most impactful remaining improvements.
Create a personalised monthly maintenance routine.
Download and use the complete audit checklist to review your profile regularly.
Key Concepts
The Complete Google Business Audit
Congratulations on reaching Module 12! You have now covered every major aspect of Google Business Profile management. This final lesson brings it all together with a comprehensive audit framework that you can use immediately and then repeat every month to maintain and continuously improve your profile.
Section 1: Profile Completeness (Score /20)
Business name (accurate, no keywords): ✓/✗
Primary category (most specific available): ✓/✗
Secondary categories (all relevant added): ✓/✗
Business description (750 chars, keywords included): ✓/✗
Services list (comprehensive, with descriptions): ✓/✗
Products list (if applicable, with photos): ✓/✗
Attributes (all relevant attributes completed): ✓/✗
Website URL (correct, working, UTM-tagged): ✓/✗
Phone number (accurate, matches website): ✓/✗
Address/service area (accurate and complete): ✓/✗
Opening hours (correct including special hours): ✓/✗
Q&A (minimum 10 questions answered): ✓/✗
Logo (720x720px, professional): ✓/✗
Cover photo (1080x608px, compelling): ✓/✗
Photo count (minimum 15): ✓/✗
Video (at least one uploaded): ✓/✗
Google Posts (active, posted in last 7 days): ✓/✗
Review response rate (100% responded to): ✓/✗
Messaging (enabled and responsive): ✓/✗
Booking link (if applicable, added): ✓/✗
Section 2: Local SEO (Score /10)
Primary keyword in description: ✓/✗
Keywords in service descriptions: ✓/✗
NAP consistent across top 10 directories: ✓/✗
Citations on all major directories: ✓/✗
LocalBusiness schema on website: ✓/✗
Website optimised for local keywords: ✓/✗
Local backlinks (minimum 5): ✓/✗
Google Search Console set up: ✓/✗
Google Analytics 4 tracking GBP traffic: ✓/✗
Ranking tracked for top 5 keywords: ✓/✗
Section 3: Reviews (Score /5)
Review request process in place: ✓/✗
Average rating 4.0 or above: ✓/✗
New reviews received this month: ✓/✗
All reviews responded to within 48 hours: ✓/✗
Fake/policy reviews flagged and managed: ✓/✗
Monthly Maintenance Routine
Every week: Respond to new reviews, publish 1–2 posts, check for unauthorized profile edits, respond to Q&A questions.
Every month: Add minimum 2 new photos, review Insights metrics, check keyword rankings, check NAP consistency on key directories.
Every quarter: Full profile completeness audit, update seasonal content, review categories and attributes, audit citation profile, check local backlinks, refresh Q&A content.
Step-by-Step Practice
Complete the full audit checklist — score every section and record your results.
Identify your top 3 highest-priority improvements based on the audit score.
Download the audit checklist from the Downloads page and save it to your business files.
Schedule your monthly maintenance tasks in your calendar starting this month.
Take the Final Quiz to test your complete Google Business Profile knowledge and earn your certificate.
Ian's practical tip: I have completed the full Google Business Profile audit. I have scored each section and identified my highest-priority improvements. I have created and scheduled my monthly maintenance routine. I am ready to take the final quiz and earn my certificate.
Practical Activity
Complete and record this task
The audit is not a destination — it is a starting point for ongoing excellence. A business that audits its Google Business Profile every quarter and acts on the findings will consistently outperform competitors who set and forget their profiles. Make this audit part of your quarterly business review.