Welcome | Google Business Academy

Welcome Message from ITIAN

Welcome to the Google Business Academy — one of the most practical and important courses you can take as a business owner or marketing professional in today's digital landscape.

Your Google Business Journey Starts Here

Google Business Profile (formerly Google My Business) is the single most powerful free tool available to any local business. When someone searches for a product or service near them, Google Business Profile is what determines whether your business appears — and whether they choose you over a competitor.

This academy has been carefully designed so that every lesson builds on the last. You will start with the fundamentals, move through practical optimisation techniques, and finish with advanced strategies used by the top-ranking businesses in their areas.

Every lesson is practical. You will not just read theory — you will complete real tasks on your own profile or a practice profile as you go. By the end, you will have a fully optimised Google Business Profile and the knowledge to maintain and improve it month after month.

How to Use This Academy

Work through modules in order. Each module builds on the previous one. Start at Module 1 even if you already have a Google Business Profile set up.

Complete the practical activities. Every lesson includes a practical task. Do not skip these — the hands-on experience is what makes the knowledge stick.

Download the resources. Use the checklists and templates provided. They are designed to be used on real profiles, not just during study.

Use the progress tracking. Tick the checkboxes at the bottom of each lesson to track your progress. Your progress is saved automatically in your browser.

Complete the final quiz and get your certificate. After completing all modules, take the final quiz and print your ITIAN Certificate of Completion.

What You Need to Get Started

Essential Requirements

A Google account (personal or business)
A real business or a practice business to work with
A computer, tablet or smartphone
Internet connection
About 30–45 minutes per module

Helpful but Not Essential

A business website (helpful for Module 2)
Your business phone number and address
Some photos of your business
A list of your main products or services
Access to your business email

No profile yet? You can follow along with the first two modules to create your profile from scratch. If you already have a profile, you will still benefit greatly from the optimisation and advanced modules.