Google Business Academy

Frequently Asked Questions

Practical answers to the questions learners ask most often.

Do I need a website to use Google Business Profile?

No. A website helps, but it is not required to create or improve your Google Business Profile.

How long does verification take?

Verification can be immediate for some methods and a few days for postcard verification.

Can I update my business hours later?

Yes. You can update regular hours, special hours and holiday schedules at any time.

What if I receive a fake review?

Use the reporting process in Google and keep your response professional and factual.

How often should I review my profile?

A monthly review is a strong habit. Quarterly audits are also helpful for larger businesses.