Google Business Academy

Glossary

Simple definitions for the terms and tools you will use throughout the academy.

The free business listing that appears in Google Search and Maps for local businesses.

The information box Google displays about a business when it has enough verified details.

The map-based group of businesses shown in local search results for a geographic query.

Name, Address and Phone number. Consistency across the web is important for local SEO.

A mention of your business details on a third-party website or directory.

Search engine optimisation focused on improving visibility for location-based searches.

Any factor related to the volume, quality and recency of reviews that can influence rankings.

The reporting dashboard in Google Business Profile showing calls, direction requests and profile views.