Understand how Offer posts work and when to use them.
Module 6 · Lesson 1
Google Posts — Offers
Create compelling offer posts that drive immediate customer action from Google Search and Maps.
Learning Outcomes
Create an effective offer post with a compelling call to action.
Set appropriate start and end dates for offers.
Measure the engagement and effectiveness of your offer posts.
Key Concepts
What Are Google Offer Posts?
Google Offer posts are a type of Google Business Post specifically designed for promotional deals, discounts and special offers. They appear on your Google Business Profile with a prominent yellow "Offer" tag and display the offer details, start date, end date and any coupon code. Offer posts create urgency and give customers a compelling reason to choose your business right now.
When to Use Offer Posts
Use Offer posts for: seasonal sales and discounts, introductory offers for new services, loyalty rewards, flash sales, bundle deals, and any promotional pricing. Offer posts are particularly effective during high-search periods — before Christmas, Valentine's Day, Mother's Day, school holidays and other seasonal events when customers are actively looking for deals.
Creating an Effective Offer Post
A strong offer post includes: a clear, specific headline ("20% off all window cleaning this week" is better than "Special offer available"), the exact discount or value, start and end dates creating urgency, and a call-to-action button (Call Now, Book Online, Order Online, Learn More). Include a high-quality image that visually represents the offer.
Offer Post Specifications
Title: Up to 58 characters. Description: Up to 1,500 characters (keep it focused and compelling — customers skim). Image: 1200x900px recommended. Duration: Set specific start and end dates. Offer posts remain live until the end date, unlike Update posts which expire after 7 days. Coupon code: Optional but recommended — it makes the offer trackable and increases perceived exclusivity.
Posting Strategy
Do not post the same offer repeatedly for months on end — this reduces the urgency and customers learn to ignore it. Rotate offers and ensure each one has a genuine end date. Aim for at least one offer post per month. Track how many customers call, click or visit during the offer period and compare to baseline.
Step-by-Step Practice
Log in to Google Business Profile and navigate to Posts.
Select 'Offer' as the post type.
Write a compelling headline under 58 characters that clearly states the offer.
Set specific start and end dates — the offer should expire within 30 days to create urgency.
Add a high-quality image and a call-to-action button, then publish.
Ian's practical tip: I have created and published an Offer post on my Google Business Profile. The offer has a clear headline, description, image and end date. I have included a call-to-action button. I have a plan to track the offer's engagement and effectiveness.
Practical Activity
Complete and record this task
Never post a fake offer with a fake end date that you keep extending — customers notice this and it destroys trust. Only post genuine limited-time offers with real end dates. The scarcity and urgency must be real for the offer to drive action.