State the correct image dimensions and file specifications for all Google Business Profile photo types.
Module 4 · Lesson 1
Best Image Sizes
Use the correct image dimensions and specifications to make your Google Business Profile look professional.
Learning Outcomes
Prepare images to the correct size and format before uploading.
Understand how image quality affects customer perception and engagement.
Avoid common image upload errors and quality issues.
Key Concepts
Why Image Specifications Matter
Uploading images at the wrong size results in blurry, cropped, stretched or pixelated photos that look unprofessional. Google displays photos at various sizes across different devices — a photo that looks fine on desktop may crop awkwardly on mobile, cutting off important parts of the image. Using the recommended dimensions ensures your photos look sharp and professional everywhere they appear.
Logo Specifications
Logo: Minimum 250x250 pixels. Recommended 720x720 pixels. Format: JPG or PNG. Maximum file size: 5 MB. Your logo appears as a circle in some views, so ensure your logo is centred and that important elements are not near the edges of the image. Use a transparent PNG if your logo has a non-white background.
Cover Photo Specifications
Cover Photo: Minimum 480x270 pixels. Recommended 1080x608 pixels (16:9 aspect ratio). Format: JPG or PNG. Maximum file size: 5 MB. The cover photo is the first thing customers see and should be your best, most representative image — ideally showing your business exterior, interior, or most compelling product/service shot.
General Photos
General photos: Minimum 720x720 pixels. Recommended 1080x1080 pixels or higher. Format: JPG or PNG. Maximum file size: 5 MB. These appear throughout your profile in the photo section. Wider images (landscape orientation) often display better on desktop, while square images work well on mobile.
Video Specifications
Videos: Minimum 720p resolution (1280x720). Recommended 1080p (1920x1080). Format: MP4 preferred. Maximum file size: 75 MB. Maximum duration: 30 seconds. Videos must not contain audio issues, watermarks, promotional overlays or duplicate content from other platforms.
File Format and Compression
Use JPG for photos with many colours (e.g. photographs of people or places) and PNG for logos, graphics or images with transparency. Avoid heavy compression — over-compressed images will appear blurry. Use image editing tools to resize images precisely before uploading rather than relying on Google to resize them automatically.
Step-by-Step Practice
Review your current photos — are they blurry, incorrectly cropped or poor quality?
Download and use a free image editor such as Canva, GIMP or Photoshop to resize your photos to the recommended dimensions.
Prepare your logo at 720x720px and your cover photo at 1080x608px.
Check file sizes — ensure no image exceeds 5 MB before uploading.
Upload the resized images and view your profile on both desktop and mobile to confirm they display correctly.
Ian's practical tip: I know the correct dimensions for all Google Business Profile photo types. I have resized my images to the recommended specifications. My logo and cover photo are uploaded at the correct dimensions. I have deleted any low-quality images from my profile.
Practical Activity
Complete and record this task
Take time to get photos right before uploading. A blurry or poorly composed image is worse than no image. If you do not have high-quality photos yet, that is fine — better to have a few great photos than many poor ones. Plan a proper photo session for your business.