Understand how logos appear on Google Business Profile across different contexts.
Module 4 · Lesson 2
Logos
Upload a professional logo that represents your brand correctly on your Google Business Profile.
Learning Outcomes
Prepare and upload a logo that meets Google's specifications.
Optimise your logo for circular display in some Google views.
Troubleshoot common logo upload and display issues.
Key Concepts
How Logos Appear on Your Profile
Your logo appears in multiple places across Google's ecosystem — in the Knowledge Panel, in Google Maps listings, in some search result views and as a profile image in the Business Manager dashboard. In some contexts it is shown as a circle, in others as a square or rectangle. Your logo must work well in all formats, which requires careful design consideration before uploading.
Logo Design for Google Business Profile
A good Google Business Profile logo should be: simple and recognisable at small sizes, centred within the frame, clear against both light and dark backgrounds, and contain no critical information in the corners (which may be cropped in circular displays). The logo should not include your business name if the text becomes unreadably small when the logo is displayed at 50x50 pixels.
Uploading Your Logo
Navigate to the Photos section of your Google Business Profile and select the Logo photo type. Upload a square image (ideally 720x720 pixels) at the highest resolution available. Google will automatically crop and resize as needed. Preview how the logo appears before confirming the upload.
Brand Consistency
Your Google Business Profile logo should be identical to the logo used on your website, business cards, social media profiles and any other branding materials. Brand consistency builds recognition and trust. If you recently rebranded and updated your logo, update all your online profiles simultaneously to maintain consistency.
Troubleshooting Logo Issues
Common logo problems: the image appears blurry (upload at higher resolution), the logo is cut off in circular view (recentre the logo with more padding around the edges), the background looks wrong (use a transparent PNG background or ensure the background colour matches), or the logo is not appearing (clear your browser cache and wait up to 48 hours for changes to propagate).
Step-by-Step Practice
Review your current logo on your Google Business Profile — does it look sharp, centred and professional?
Prepare your logo at 720x720px with adequate padding around the edges for circular display.
Test your logo by placing it in a circle using a design tool — ensure no important elements are clipped.
Upload the logo through the Photos section of your profile.
Check your logo on both desktop and mobile views, and compare it to how it looks on your website and social media.
Ian's practical tip: My logo is uploaded at the correct 720x720px dimensions. The logo looks sharp and centred in both square and circular displays. My logo is consistent across Google Business, website and social media. I have tested how the logo appears on mobile.
Practical Activity
Complete and record this task
If you do not have a professional logo, now is a good time to create one. Free tools like Canva offer logo templates that you can customise easily. A consistent, professional logo builds instant recognition and trust — it is worth investing time in getting right.